Earlier this month, Utah politicians passed legislation banning the sale of keyword-triggered ads if the keywords were trademarked. One of the sponsors of the legislation bizarrely claimed that this kind of activity was akin to identity theft since someone looking for one product might suddenly become interested in a competing product. Of course, he never explained how that's any different than a supermarket putting similar products near each other, and maybe even competitor's coupons beneath a popular product. Of course, it sounds like the politicians who pushed for the law never bothered to actually talk to internet companies to figure out how all of this stuff works. It's only now, after the legislation has been passed, that the politicians figured it was worth maybe understanding what their legislation would actually do. So now that they've met with a bunch of tech execs, they're saying that they probably won't actually enforce the law and may even look to change or potentially repeal it. Wouldn't that have made a lot more sense prior to introducing, campaigning for and passing the legislation?
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