Facebook Agrees To Submit To Independent Privacy Audits For The Next 20 Years
The Wall Street Journal is reporting that Facebook and the FTC are finalizing a settlement agreement regarding some of Facebook’s numerous past privacy flubs. The WSJ reports:
According to people familiar with the talks, the settlement would require Facebook to obtain users’ consent before making “material retroactive changes” to its privacy policies. That means that Facebook must get consent to share data in a way that is different from how the user originally agreed the data could be used.
The thing is, that’s already the rule. While there’s no law that specifically says a company like Facebook can’t retroactively change the way it uses user information, the FTC treats it as an unfair and deceptive trade practice – kind of like a bait-and-switch. You decide you’re comfortable putting information like your gender and dating status on your Facebook page because Facebook promised it would only show that stuff to your friends. And then it goes and makes it all public: Bait and switch.
Since we don’t have comprehensive privacy laws in the US, the only real way to hold companies like Facebook to their word when they say things like “your information is private” is to approach it from a consumer protection angle. Lying to your users about how their personal information is going to be used (or changing your mind later and not telling anyone) is unfair and deceptive, and is exactly the type of thing the FTC can address through fines.
So, making Facebook agree to get express consent before making material retroactive changes to its privacy policies is a bit like making it write “I will not chew gum in class” fifty times on the blackboard before it can go out to recess. The really interesting part of the settlement agreement is that, like Google did in the Buzz settlement, and Twitter did concerning its security, Facebook is agreeing to submit to independent privacy audits for the next twenty years.
My hope for the long term outcome of this settlement agreement is that Facebook will be more upfront and transparent about their privacy practices, and not pull the bait-and-switch move on privacy that they’ve become known for. Hopefully, this will in turn lead to fewer Facebook-privacy-policy-instigated Chicken-Little-style paranoia outbreaks.
No no no no no!
Mike! Brush up on your Civ Pro!
This ruling was on a motion to dismiss! With a motion to dismiss, the judge looks at the pleadings, and says, "Assuming everything the plaintiff says is true, and assuming the plaintiff can prove everything they claim in their pleading, is there a case here?"
This is designed to prevent something from going to trial, with days of evidence and testimony, etc. and having the end product be: who cares, that's not actually illegal. So, I could file a suit claiming you've defamed my dog. On a motion to dismiss, you would say, "Judge: Assuming that I did say something terrible about this woman's dog, who cares? Insulting a dog is not a crime!" And you would win your motion to dismiss.
Here, there was a claim of copyright infringement, for which the plaintiff has to prove that there is a copyrighted work in question, that the plaintiff owns the copyright, and that the defendant copied it. The question on a motion to dismiss is if the plaintiff has ALLEGED all of these to be true. Swatch recorded a call. Swatch says there is a copyrighted work. Swatch says it owns the work. Swatch says Bloomberg copied it. Done and done.
Whether or not any of those things are true or can actually be proven is NOT something addressed in a motion to dismiss!
I, for one do not think this would survive a motion for summary judgement, where the question of ability to prove the allegations comes in. I don't think there is any way to prove copying here, because Bloomberg didn't record or copy Swatch's recording, just happened to make a recording of the same event. But that is a question for another day.
Correction -
If the charges were dismissed "with prejudice" that means they CANNOT be brought again.
Is it perhaps a certification mark?
And if they are in fact providing a service of certifying that no animals are harmed during the making of a movie that is distributed across state lines (and therefore the certifying mark is on a product in interstate commerce), they've cleared the interstate commerce hurdle.
I don't know any of this for sure, but while we're speculating...