from the rocking-in-the-free-world dept
We’ve written a few times about the rather awesome The Humble Indie Bundle folks who have built a business out of bundling up a few (independently produced) video games, and offering them in a simple to buy pay-what-you-want format, with certain incentives to get people to pay more. Each bundle has been more successful than the last. Today, the Humble Bundle folks are trying something new: music. Launching today, they’re doing a similar offering, but rather than video games, it’s music by They Might Be Giants, Jonathan Coulton, MC Frontalot, Hitoshi Sakimoto and Christopher Tin. And, if you pay more than the average price, you also get music from Ok Go. And, as always, there are options on how to allocate the funds you spend, including options to designate a portion to go to various charities.
The bigger point, though, is seeing how the Humble Bundle is expanding its model to see how it works in other fields. If I were running an “affinity label” of some sort, where you have a bunch of different groups that attract a similar audience, I’d be watching pretty closely to see how this works out, because there’s no reason you couldn’t do something similar with a select group of artists.
Filed Under: business models, christopher tin, hitoshi sakimoto, humble bundle, jonathan coulton, mc frontalot, music, ok go, pay what you want, they might be giants, video games
Companies: humble bundle