from the urls-we-dig-up dept
Making a product look better than one of its competitors to consumers sometimes comes down to the little things. Useful little features here and there can really add up. But sometimes marketing focuses on things that shouldn’t really matter. Here are a few examples that could go either way.
- PUMA is selling shoes without a shoe box. The Clever Little Bag saves all kinds of energy and pollution, but does it really sell more shoes? [url]
- Real wine enthusiasts probably aren’t going to take a picture of a security code to make sure their wines are authentic. Call me when there’s an iPhone app for isotope analysis… [url]
- The illusion of cleanliness or freshness is a popular marketing gimmick. Everything seems fresher if you put a picture of a fruit on it. [url]
- To discover more interesting advertising-related content, check out what’s floating around on StumbleUpon. [url]
By the way, StumbleUpon can recommend some good Techdirt articles, too.