from the how-is-this-so-hard? dept
Regular readers here will by now likely be familiar with Twitch streamer “Amouranth”. She has made it onto our pages as part of the year-long mess that Amazon’s Twitch platform appears to be making for itself, during which it has demonstrated its willingness to both treat its creative community quite poorly and fail to properly communicate that poor treatment to much of anyone at all. For instance, Twitch has temporarily banned or kept Amouranth from live-streaming several times, all likely due to the content of her streams. That content seems nearly perfectly designed to poke the line on Twitch’s streaming guidelines, including so-called “hot tub streaming” and ASMR streams. Twitch has never been great about explaining the reasons for bans like these, but in the past it has at least linked to the offending content so that a streamer knows which videos were objectionable. But with some, including Amouranth, Twitch often times doesn’t even bother doing that, such as when it demonetized Amouranth’s videos without warning or explanation.
So, while Twitch, quite frankly, now has far, far bigger issues on its hands, it’s worth pointing out that Twitch has yet again banned Amouranth without warning or explanation. Though, it appears this time Twitch has some friends tagging along in Instagram and TikTok.
Popular streamer Kaitlyn ‘Amouranth’ Siragusa has had Twitch channel, TikTok, and Instagram pages banned within quick succession, but what actually happened and what is she doing next? On October 8, Amouranth received her fifth ban from Twitch but it seemed to come pretty out of the blue. While there is usually a clip to point to that mostly explains the suspension, that hasn’t been the case this time around and the exact reason is up for speculation.
And not just speculation by the public. It appears that at the time the ban-hammer was brought down on her, Amouranth had absolutely no idea why she’d been banned across multiple platforms. Perhaps she’s playing coy, but publicly she actually asked others to let her know if they found out the reason for all of this.
If you find out please let me know
— Amouranth (@Amouranth) October 8, 2021
Why Twitch can’t seem to get communication and basic public relations right is an ongoing mystery. But whatever that reason is, it seems like they just can’t. The wrinkle here would normally be that Instagram and TikTok have followed along the same path… except that Twitch actually reinstated Amouranth a few days later. She remains banned on the other platforms, though, making this all remarkably strange. Ban, unban, ban, unban, and all without proper communication to a member of Twitch’s creative community.
Now, Amouranth will be fine. She makes most of her money from OnlyFans, after all. But that really isn’t the point. How much harm Twitch is doing to creators by not bothering to communicate with them isn’t as important as why any of this harm is occurring at all.
If that keeps up, she may never have to make a return to streaming. Though, YouTube could be an option seeing as Indiefoxx – who was in a similar situation to Amouranth with being banned – has recently made the switch herself.
She’s also talked about starting a venture capital fund that focuses on the “grey market space” of things that are not entirely brand-friendly. Though, who knows if that’ll happen anytime soon.
And, while Amouranth is a very visible creative whom this is happening to, there are plenty of others. And at some point, those people are not going to put up with this concept of a platform being managed by whim any longer.