stories filed under: "powertools"
by Mike Masnick
Mon, Oct 25th 2010 5:40pm
Marvel, now owned by Disney, apparently is not a fan of Airbase Industries introducing a new line of power tools under the brand name "Hulk." The USPTO allowed Airbase to register its own trademark, but Disney started an opposition proceeding. Of course, then Airbase came out with its first "Hulk"-branded powertool... and it's green. That made Disney angry. So, Disney has now filed a lawsuit, arguing that the combination of the name, the logo and the green color might lead to some confusion. The green color does seem a bit over the top, but a trademark is really only supposed to cover the areas of business that the mark is being used in, and I don't recall Disney power tools anywhere on the market...