Infographic: People Will Pay To Support Creators, Even When Free Is An Option

from the reason-to-buy dept

Back when we first launched the Insider Shop, we made two PDF ebooks available at any price you choose: Mike's Approaching Infinity (on new business models and the economics of abundance) and our Sky Is Rising report on the state of the entertainment industries. More recently, we launched three fiction titles by our own Tim Geigner—Digilife, Echelon and Midwasteland—also available on a pay-what-you-want basis. They were an instant hit, and we're in the process of preparing new ePub versions.

The thing we noticed right away was that a lot of people were choosing to pay, even though you can download all the books for free. Almost half of all book downloads were paid, with most people choosing the default $5 per book—even when buying four or five books at once—and several going above and beyond, with a few even paying $20 for a single title.

At this point, there's plenty of evidence that people will gladly, even eagerly, pay to support creators despite being given the option of getting something for free—and we're glad to add the success of our Insider Shop ebooks to the list. For those who want a closer look at the numbers, I put together a quick infographic:

Embed This:

Thanks to everyone who has downloaded our ebooks, whether you paid $0 or $20 or anything in between! If you haven't gotten your copies yet, head on over to the Insider Shop and check them out.

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  1. identicon
    Milton Freewater, 12 Dec 2012 @ 7:02pm


    AJ, OOTB, and Bob pay nothing for the copyrighted articles on this blog and they pay nothing to support the professionals who maintain these threads.

    They don't believe in paying for content. They believe in picking fights, and they sort of believe in people other then themselves being forced to do things.

    They're bullies, not advocates. Their posts are filled with fiction intended only to get attention and upset people. They don't understand the subject and they don't care.

    It's funny how many trolls come onto TD and other similar sites and confuse passion with weakness. "If you care enough to respond to me over and over, I've won." Not if the subject is important, chumley.

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