As Sony continues its quixotically backwards attempt to delete the PS3 jailbreak code
from the world, it appears that they might want to start by informing their own ad firm not to tweet the code. As a whole bunch of you sent in, apparently a guy named Travis La Marr tweeted
the PS3 security key at the Twitter account of "Kevin Butler,"
who describes himself as a VP at PlayStation. Of course, if you've seen any PS3 commercials, you would know that "Kevin Butler" is actually a made up person -- a character played by actor Jerry Lambert.
However, the Kevin Butler account, retweeted the code
, trying to make a joke out of it -- clearly not realizing this is the code that Sony is trying to eradicate from all of the internet, as well as people's brains:
The tweet has since been taken down and I imagine the folks at ad firm Deutsch/LA are scrambling to do some relationship repairing with Sony... Still, this really does highlight the ridiculousness of Sony's campaign to pretend such things don't exist. The more they try to deny it, the more people learn about it.