Unsubstantiated Claim: iTunes Success Makes It Harder To Discover New Music
from the say-what-now dept
Of course, it then gets even more ridiculous:
Not all of that lost revenue was profit. That album revenue was partly subsidizing the discovery and publishing of new music, which in turn created new buyers of music, tour tickets, posters, t-shirts, and so on. That revenue in turn helped develop that artist's next venture, and discover yet other artists. Significantly decreased revenues breaks the cycle that helps find new talent that will generate more revenue.And yet, as we've seen more new music is being made today than ever before in history, so it's not like this is really harming the production of new music. And this totally ignores how the internet has totally changed the economics of discovering, publishing and distributing new music -- such that you don't need to rely on the major record labels to seek out new music for you. And, even if you do rely on major labels to "discover" the next big thing, new technologies have made that much cheaper for the industry as well. They now have the internet to help them find bands and judge their buzz and sound even without having first found them at a club as was often done in the past. To ignore all of those other impacts seems highly questionable, and puts a cloud over the research as a whole. Besides, just thinking about it logically makes it ridiculous to think that iTunes has somehow limited new music discovery. For many, many, many people, it seems likely that it has increased new music discovery, and done so by taking the record labels somewhat (not entirely) out of that loop.