Nine Inch Nails Fans Create Incredible Live DVD From Footage: Encourage Everyone To Share Widely
from the have-fun-with-it dept
As they note, it took 12 months, involving a "core team of dozens (with a network of thousands), spanning 3 continents, 4 languages, 5 specialist teams [and] countless sleepless nights." And what did they come out with? Well, it's a concert video that's available in pretty much any format you might want (and they're still adding more). In fact you'll soon be able to get it in Blu-ray. But in the meantime, you can get it in standard DVD of dual layer DVD formats. You can get it for the PS3 or as a basic .MOV file. There's a version catering to those who want to watch on an iPod, and (of course) it's on YouTube.
And as we're being told how awful BitTorrent is and how various torrent trackers and search engines need to be shut down, the folks behind this effort released it under a Creative Commons license, and people are being told that they "are encouraged to seed for as long as possible." As for Reznor himself? He notes that he's "blown away" and reminded (yet again) that Nine Inch Nails fans "kick ass."
But Bittorrent can't be used for any legitimate purpose, right? And musicians can't possibly embrace what the technology allows? Once again, we're seeing why those who embrace what technology allows will do just fine moving forward. It's only those who think that the answer is to bring out the lawyers and try to hold back progress who will find themselves struggling to create business models that work.