Nine Inch Nails Fans Create Incredible Live DVD From Footage: Encourage Everyone To Share Widely
from the have-fun-with-it dept
You may recall that about a year ago, Trent Reznor jokingly mentioned that 400 gigs of high definition video footage of some shows from Nine Inch Nail’s previous tour had been released online “by a mysterious, shadowy group of subversives.” Not only that, he noted “I’ll bet some enterprising fans could assemble something pretty cool.” Now, of course it was Rezor’s own people who were “leaking” the content, but we’d been hearing all sorts of cool things about what they were doing, and on Christmas Eve they officially released what they had put together called “Another Version Of The Truth: The Gift.” It’s an amazing display of crowdsourced teamwork by a group calling itself “This One Is On Us,” a play on Reznor’s statement when he released “The Slip” as a completely free download, when he said “This one’s on me.”
As they note, it took 12 months, involving a “core team of dozens (with a network of thousands), spanning 3 continents, 4 languages, 5 specialist teams [and] countless sleepless nights.” And what did they come out with? Well, it’s a concert video that’s available in pretty much any format you might want (and they’re still adding more). In fact you’ll soon be able to get it in Blu-ray. But in the meantime, you can get it in standard DVD of dual layer DVD formats. You can get it for the PS3 or as a basic .MOV file. There’s a version catering to those who want to watch on an iPod, and (of course) it’s on YouTube.
And as we’re being told how awful BitTorrent is and how various torrent trackers and search engines need to be shut down, the folks behind this effort released it under a Creative Commons license, and people are being told that they “are encouraged to seed for as long as possible.” As for Reznor himself? He notes that he’s “blown away” and reminded (yet again) that Nine Inch Nails fans “kick ass.”
But Bittorrent can’t be used for any legitimate purpose, right? And musicians can’t possibly embrace what the technology allows? Once again, we’re seeing why those who embrace what technology allows will do just fine moving forward. It’s only those who think that the answer is to bring out the lawyers and try to hold back progress who will find themselves struggling to create business models that work.