NFL Star Ochocinco Sets Up His Own Twitter-Based News Network
from the good-luck-NFL dept
However, with all those rules and guidelines, it seems the NFL didn't count on outspoken Bengals player Chad Ochocinco from taking things even further. Reader DEF was the first to alert us that Ochocinco has decided to set up his own Twitter-based reporting operation on goings on within the NFL, believing that via other players, he'll be able to get the real scoop and post the information faster and more accurately than any traditional "reporter." He says he's "knocking out the middleman."
And this is exactly the point we were making about how the media landscape is changing. People want relevant news and information in a format they find most useful. They don't care if it comes from a reporter, an athlete or the guy down the block. Yes, there are different levels of trust with who delivers the news, but reporters need to realize that they're not the only gatekeepers any more -- no matter how much they wish they were.