Universal, YouTube Collaboration All Depends On Execution... And Community
from the give-them-the-benefit-of-the-doubt? dept
Of course, no deal is definite, and with all of these things, the devil is in the details. The News.com report notes that the "benefits" that each party brings to the table is that Universal would bring the music, while YouTube/Google would bring the technology. If that's really all there is to it, then it's missing the point of YouTube. The value has never been in the technology itself -- which isn't even as good as some others', and not all that hard to replicate. The value in YouTube has always been the community. Many people now go to YouTube first to find any kind of video they're looking for -- and there's a large and growing community of folks who use YouTube to communicate with others. Creating an entire site to get rid of the riffraff just for the sake of selling higher CPM ads may sound good at first, but if it does so in a way that diminishes the value of the community, it may limit the usefulness or success of the site. In fact, at just about the same time that news of this possible deal was leaking, news was breaking that PluggedIn, a site that tried to be a "Hulu for music" and apparently had wonderful technology, was shutting down.