by Mike Masnick
Tue, Jun 24th 2008 3:10am
An interesting post from Braden Cox talks about how Ticketmaster's new "paperless ticket" initiative, which Ticketmaster claims is all about making the experience convenient for event ticket buyers, isn't at all convenient compared to traditional ticket buying methods. The so-called "convenience" is because ticketbuyers supposedly won't have to wait on a will call line to pick up tickets that were ordered. Of course, most will call lines only matter if you didn't order in time to get tickets sent to you. Furthermore, to get into the event, you now have to present both the credit card you used to make the purchase and a photo ID -- meaning that rather than just handing over a ticket, you need to hand over two separate cards, which then need to be scanned into a machine, slowing down the whole process. Also, if you bought multiple tickets everyone has to be there at the same time to get in and of course, you can no longer resell your tickets. This doesn't sound particularly convenient. Instead, as noted in the comments to Cox's post, it appears to really be about cutting out the resale market. Of course, Ticketmaster may find that this backfires on them. Part of the value of the ticket is its resale value. Remove that and you lower the value of the ticket, meaning fewer people willing to buy those tickets at existing prices.
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