by Mike Masnick
Mon, Jun 9th 2008 4:44pm
Normally, I tend to think of big media companies hiring a "Chief Digital Officer" as being severely misguided. That's because thinking "digitally" isn't a separate job function or a separate department these days. It should permeate across the business -- and assigning it to one exec pretty much guarantees that the rest of the company now thinks that it isn't their problem to think about how new technologies impact their business strategy. However, record label EMI is making some news lately, and has now hired Second Life co-founder Cory Ondrejka to be its VP of digital strategy. Combined with the fact that EMI also recently hired Google's former CIO Doug Merrill, it makes you wonder if the company really is taking the importance of technology seriously in establishing its business strategy. It remains to be seen if the company really is taking the time to understand these concepts across its business, or if it's pigeonholing "the tech guys" into limited roles. No matter what, it's worth watching to see if a major record label really can evolve and adapt to the changing market.
If you liked this post, you may also be interested in...
- What's At Stake In Apple/FBI Fight: Who Gets To Set The Rules That Govern Your Privacy & Security
- Yes, I Was Deeked By Two Hoax Kim Davis Stories Today
- Techdirt Podcast Episode 39: Technology's Impact On Democracy
- FBI Wants To Lead The Nation's Cyberbattalions, But Can't Seem To Recruit Enough Cannon Fodder
- Appeals Court Rejects Labels' Collusion Scheme To Try To Force Pandora To Pay Higher Rates