I don't think that where you draw the line for a hit matters. When I look at the data in the HBR article I see the old 80/20 rule. Traditionally this measure indicates that 20% of customers account for 80% of sales or profits. In this case 20% of content accounts for 80% of revenue. One can go after the long tail if they are satisfied with 20% of the potential market.
I think this data also gives the lie to the notion that the value of music is now on the publishing side. A back catalog really isn't worth that much.
Check out the Ad-Supported Music Central blog at http://ad-supported-music.blogspot.com/
The impact of technology on music is over. The problems now facing the recorded music industry have little to do with technology and everything to do with market dynamics. EMI needs to hire people who know how to make money from free content. These new hires from Google and Second Life will do little to improve the prospects of EMI.
Check out the Ad-Supported Music Central blog at http://ad-supported-music.blogspot.com/
New business models don't mean the death of record labels. However if current leadership continues into the future as they have in the past, it could mean the death of these record labels.
Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/
This is the same thing that Pepsi and Amazon will be doing on Super Bowl Sunday but on a much smaller scale. I think that using free tracks as a sales promotion tool is a good idea.
In regards to the Pepsi promotion I have written on my blog that the free tracks should be embedded with a short We7 type ad.
Check out that post at: http://ad-supported-music.blogspot.com/2008/01/amazonpepsi-promotion-misses.html
Techdirt has not posted any stories submitted by Marc Cohen.
Long Tail
I don't think that where you draw the line for a hit matters. When I look at the data in the HBR article I see the old 80/20 rule. Traditionally this measure indicates that 20% of customers account for 80% of sales or profits. In this case 20% of content accounts for 80% of revenue. One can go after the long tail if they are satisfied with 20% of the potential market. I think this data also gives the lie to the notion that the value of music is now on the publishing side. A back catalog really isn't worth that much. Check out the Ad-Supported Music Central blog at http://ad-supported-music.blogspot.com/
EMI Hires Mean Little
The impact of technology on music is over. The problems now facing the recorded music industry have little to do with technology and everything to do with market dynamics. EMI needs to hire people who know how to make money from free content. These new hires from Google and Second Life will do little to improve the prospects of EMI. Check out the Ad-Supported Music Central blog at http://ad-supported-music.blogspot.com/
It Could Mean the Death of These Labels
Sorry about the error above.
New business models don't mean the death of record labels. However if current leadership continues into the future as they have in the past, it could mean the death of these record labels.
Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/
It Could Mean the Death of These Labels
The Toaster Model
Ever Heard of TV?
Mike -
If an "advertisement can't be intrusive" and "needs to be relevant and wanted", how do you explain commercial television?
Marc Cohen
Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/
Pepsi (Amazonmp3) Lite
This is the same thing that Pepsi and Amazon will be doing on Super Bowl Sunday but on a much smaller scale. I think that using free tracks as a sales promotion tool is a good idea. In regards to the Pepsi promotion I have written on my blog that the free tracks should be embedded with a short We7 type ad. Check out that post at: http://ad-supported-music.blogspot.com/2008/01/amazonpepsi-promotion-misses.html