EMI Hires Another Techie Into Senior Management; Co-Founder Of Second Life Joins The Team

from the stepping-in-the-right-direction dept

Normally, I tend to think of big media companies hiring a “Chief Digital Officer” as being severely misguided. That’s because thinking “digitally” isn’t a separate job function or a separate department these days. It should permeate across the business — and assigning it to one exec pretty much guarantees that the rest of the company now thinks that it isn’t their problem to think about how new technologies impact their business strategy. However, record label EMI is making some news lately, and has now hired Second Life co-founder Cory Ondrejka to be its VP of digital strategy. Combined with the fact that EMI also recently hired Google’s former CIO Doug Merrill, it makes you wonder if the company really is taking the importance of technology seriously in establishing its business strategy. It remains to be seen if the company really is taking the time to understand these concepts across its business, or if it’s pigeonholing “the tech guys” into limited roles. No matter what, it’s worth watching to see if a major record label really can evolve and adapt to the changing market.

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Companies: emi, second life

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Comments on “EMI Hires Another Techie Into Senior Management; Co-Founder Of Second Life Joins The Team”

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Marc Cohen (profile) says:

EMI Hires Mean Little

The impact of technology on music is over. The problems now facing the recorded music industry have little to do with technology and everything to do with market dynamics. EMI needs to hire people who know how to make money from free content. These new hires from Google and Second Life will do little to improve the prospects of EMI.

Check out the Ad-Supported Music Central blog at http://ad-supported-music.blogspot.com/

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