by Mike Masnick
Mon, May 19th 2008 12:19am
Amazing what a little shove from Carl Icahn can do. Microsoft admitted on Sunday that it's submitted a new proposal to Yahoo, though not an acquisition of the entire company. Without any additional details, it's difficult to know if this actually makes any sense for anyone involved, but it does show that this whole exercise is far from over. The rumor right now is that it involves Microsoft taking over Yahoo's search-related text advertising business, which Yahoo has been considering handing over to Google. Yahoo would retain its display advertising business and its other properties like Yahoo mail and instant messaging. In many ways, this makes sense. Yahoo has never been strong in search advertising, and such a deal would let it concentrate on stuff that it actually does better.
If you liked this post, you may also be interested in...
- Microsoft Follows Valve Down The Road Of Refunds On Digital Game Purchases
- Microsoft Latest Service Provider To Pry A National Security Letter Free From Its Gag Order
- In Dodging FCC Review, AT&T's Time Warner Mega-Merger Just Got Much Easier Under Trump
- Report: Verizon Considering Comcast Merger In Supernova Of Dysfunction
- Mark Cuban Falsely Tells Congress AT&T's Latest Mega-Merger Will Be Really Wonderful For Consumers