by Mike Masnick
Thu, Feb 28th 2008 12:46am
Forget collective bargaining or a sitdown strike, it appears that Britain's largest private-sector union is engaging in... well... buying some Google ads in protest. The Times Online tries to make this out to be an alternative to a strike or a walkout, and even implies that buying a few Adwords on Google to show their displeasure with the retailer Marks & Spencer would have a similar impact. It's difficult to see why buying some ads on the Marks & Spencer ad is going to have much of an impact at all on any negotiations with the union. The article is actually fairly weak -- not explaining clearly that the union is just buying ads that anyone could buy. It makes it sound as if the union is doing something special to have its complaints seen on Google. It also doesn't mention that M&S could just outbid the union to get a higher ranking in the ads and to explain its side of the story. It is nice that the group is trying alternative means to get its point across, but it hardly seems worth comparing it to a strike, as the article implies.
If you liked this post, you may also be interested in...
- Hollywood Resists Revealing Details Of Its Cozy Relationship With Mississippi AG Jim Hood, But Glimpses Come Out
- German Court Says YouTube Isn't Liable For Infringement, But Wants A Notice-And-Staydown Process
- MPAA Targets New Anti-Piracy Ads... At People Who Already Paid To Go See Movies
- AT&T Explores Giving Away Free Wireless Data If Users 'Interact' With Brand Partners
- Cable's Latest Great Idea: Speed Up Programs So They Can Stuff More Ads Into Every Hour