Buying Adwords Isn't Quite The Same Thing As Striking...

from the collective-advertising? dept

Forget collective bargaining or a sitdown strike, it appears that Britain's largest private-sector union is engaging in... well... buying some Google ads in protest. The Times Online tries to make this out to be an alternative to a strike or a walkout, and even implies that buying a few Adwords on Google to show their displeasure with the retailer Marks & Spencer would have a similar impact. It's difficult to see why buying some ads on the Marks & Spencer ad is going to have much of an impact at all on any negotiations with the union. The article is actually fairly weak -- not explaining clearly that the union is just buying ads that anyone could buy. It makes it sound as if the union is doing something special to have its complaints seen on Google. It also doesn't mention that M&S could just outbid the union to get a higher ranking in the ads and to explain its side of the story. It is nice that the group is trying alternative means to get its point across, but it hardly seems worth comparing it to a strike, as the article implies.
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Filed Under: advertisements, adwords, labor protest, strikes
Companies: google, marks & spencer


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  • identicon
    ReallyEvilCanine, 28 Feb 2008 @ 3:16am

    Answer

    I rang the union for you and this is what they had to say:
    We have a cunning plan which involves the purchase of advertisements using numerous key words on the search engine sites so that a box with our name appears whenever anyone searches for terms which might lead them to the target site, including "Marks", "Spencer", "Sparks", "Marksnsparks", "crap" and "y-fronts", are entered. In this way we appear to the 99.724% of the population who don't actually click on the ads as an industry group which sponsors and supports M&S and their positions. Why yes, Mr. Fuzzydimple, there is a hatstand on the coach. I'll attend to in immediately after extracting the badger from...
    And that's the point I hung up the phone.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 28 Feb 2008 @ 6:26am

    complaining via Google
    what will this be called?

    Ragoogle
    GoogleBitching
    Badwords
    ...

    reply to this | link to this | view in chronology ]

  • icon
    Jim (profile), 28 Feb 2008 @ 7:08am

    GoogleBitching

    LOL.

    Fits with what they are doing which is what I would call a pre-strike informational campaign. Very typical for both sides to go public with lots of information before and during negotiations.

    reply to this | link to this | view in chronology ]

  • identicon
    BlowURmindBowel, 28 Feb 2008 @ 8:00am

    hehehe naming things is fun...

    Flamoogle
    Trolloogling
    AdGripe
    Advert-Flambé
    Bitchcasting

    Uh.. Could think of more but I'm supposedly at work?

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 28 Feb 2008 @ 8:14am

    Me thinks they both lose and Google wins...

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 28 Feb 2008 @ 2:49pm

    Ha ! Good One

    Trolloogling

    reply to this | link to this | view in chronology ]


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