by Mike Masnick
Thu, Feb 28th 2008 12:46am
Forget collective bargaining or a sitdown strike, it appears that Britain's largest private-sector union is engaging in... well... buying some Google ads in protest. The Times Online tries to make this out to be an alternative to a strike or a walkout, and even implies that buying a few Adwords on Google to show their displeasure with the retailer Marks & Spencer would have a similar impact. It's difficult to see why buying some ads on the Marks & Spencer ad is going to have much of an impact at all on any negotiations with the union. The article is actually fairly weak -- not explaining clearly that the union is just buying ads that anyone could buy. It makes it sound as if the union is doing something special to have its complaints seen on Google. It also doesn't mention that M&S could just outbid the union to get a higher ranking in the ads and to explain its side of the story. It is nice that the group is trying alternative means to get its point across, but it hardly seems worth comparing it to a strike, as the article implies.
If you liked this post, you may also be interested in...
- Japanese Court Orders Google To Remove Customer Reviews From Its Maps Service -- Globally
- Cable's Top Lobbyist Just Can't Understand Why People Like Google Better
- Cable's Latest Great Idea: Speed Up Programs So They Can Stuff More Ads Into Every Hour
- Marvel Goes DMCA Crazy Over Leaked Avengers 2 Trailer, Then Puts It On Its Own YouTube Page
- Our Broken Patent System: Company That Does Nothing May Get Hundreds Of Millions Of Dollars From Google