Buying Adwords Isn't Quite The Same Thing As Striking…

from the collective-advertising? dept

Forget collective bargaining or a sitdown strike, it appears that Britain’s largest private-sector union is engaging in… well… buying some Google ads in protest. The Times Online tries to make this out to be an alternative to a strike or a walkout, and even implies that buying a few Adwords on Google to show their displeasure with the retailer Marks & Spencer would have a similar impact. It’s difficult to see why buying some ads on the Marks & Spencer ad is going to have much of an impact at all on any negotiations with the union. The article is actually fairly weak — not explaining clearly that the union is just buying ads that anyone could buy. It makes it sound as if the union is doing something special to have its complaints seen on Google. It also doesn’t mention that M&S could just outbid the union to get a higher ranking in the ads and to explain its side of the story. It is nice that the group is trying alternative means to get its point across, but it hardly seems worth comparing it to a strike, as the article implies.

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Companies: google, marks & spencer

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Comments on “Buying Adwords Isn't Quite The Same Thing As Striking…”

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ReallyEvilCanine (profile) says:


I rang the union for you and this is what they had to say:

We have a cunning plan which involves the purchase of advertisements using numerous key words on the search engine sites so that a box with our name appears whenever anyone searches for terms which might lead them to the target site, including “Marks”, “Spencer”, “Sparks”, “Marksnsparks”, “crap” and “y-fronts”, are entered. In this way we appear to the 99.724% of the population who don’t actually click on the ads as an industry group which sponsors and supports M&S and their positions. Why yes, Mr. Fuzzydimple, there is a hatstand on the coach. I’ll attend to in immediately after extracting the badger from…

And that’s the point I hung up the phone.

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