by Mike Masnick
Fri, Dec 21st 2007 7:34pm
It's certainly no secret that in an age of changing business models for content creators, that understanding the nature of online marketing is important. Huge industries have grown up around online marketing, viral marketing and word of mouth marketing. But, when it gets right down to the core, it's about figuring out ways to get attention -- and it appears that one college professor is imparting that message quite clearly to his students in a class where the entire goal is for students to become famous online. It apparently doesn't matter how they become famous, but their grades depend on it. The class, at Parsons The New School for Design, has 15 students, all vying to be more famous than one another. What's amusing is that, as the semester wound down and more subtle means of becoming internet famous were proving ineffective, many in the class resorted to the old short-term standby: posting videos of scantily-clad women on blogs and using suggestive titles. You can check out the class blog to judge for yourself how famous the students have become.
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