Rutgers Forces LA High School To Change Logos Due To Its 'R' Trademark

from the r-you-kidding-me? dept

Over the years, we’ve seen plenty of aggression from universities when it comes to trademark enforcement. The impetus for much of this was rulings nearly a decade ago that essentially gave universities far broader and more exclusive rights to their school logos. The fallout of those rulings became schools going after all kinds of uses and near-uses of those logos, including a strange war on pastries, and colleges going after high schools for using similar iconography.

The latter continues to the present. The latest version of this is Rutgers, in New Jersey, forcing a Louisiana high school to change its logo because it was essentially the same as Rutgers’ famed “R” logo.

New Jersey’s flagship university has asked a high school in Louisiana to change its logo because it’s identical to the block “R” that Rutgers has trademarked.

Lincoln Parish Schools official Ricky Durrett tells the Courier News of Bridgewater the company that manages Rutgers’ brand requested Ruston High School stop using it.

Rutgers says the high school has 10 years to replace the logo on gear, social media platforms and on the school’s website.

The logos, to be fair, are somewhat similar, although it seems that’s more a function of them being a single letter than anything else. (Rutgers’ is on the bottom.)

On the one hand, look, Rutgers’ demand timelines aren’t wholly oppressive. Ten years is a nice stretch of time within which Lincoln Parish can work. On the other hand, allowing for such a timeline only seems to solidify the impression that none of this is really necessary to begin with. Is Rutgers really suggesting that someone is going to be confused between the NJ school and LA high school? Is there some odd concern that parents of high school students will think they’re supporting Rutgers by buying the high school’s apparel? Is anyone, anyone at all, really going to be confused about any of this?

The answer sure feels like “no.” Rutgers likely would state that it must take these actions or risk losing its trademark. Except that’s only the case if there is the actual potential for confusion and if a court bought that it was operating in the same marketplace as a high school many states away. Both seem unlikely to me.

But, of course, the high school is changing its logo rather than fighting against the much larger Rutgers.

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Comments on “Rutgers Forces LA High School To Change Logos Due To Its 'R' Trademark”

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David says:

So this is R®?

Sorry, just had to. That being said, if you do manage to trademark that red logo R and are exactly in the same market segment, I don’t see how this is not indeed a confusion of trade dress. You certainly could not expect a group of drunken football fans to be able to differentiate the logos enough to be hitting or hitting on the correct subset of a group of fans when differentiated only by those two logos on their shirts.

Hasaminan (profile) says:


This is all, of course, good, but universities are needed primarily for study, and not for disputes about logos. But with learning, not always everything goes smoothly, because it’s hard. But there is a service that provides high-quality java assignment help thanks to which grades will quickly be fixed from bad to good.

Ligoren (profile) says:

On my own behalf, I can say about just the same educational institution. I was finishing it and I know that it was extremely difficult and I had to really work for a very long time on how to finish it now without any special difficulties and problems. It’s a pity I found out that the same written work could be ordered already in the last year and honestly wrote all the years except the last one. Therefore, I can give recommendations to future students that read the analytics on the writing company here and then you will definitely be completely calm about the written works. I hope that some of the students will really find it useful.

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