by Dennis Yang
Wed, Sep 26th 2007 1:05pm
In the past, when ISPs have attempted to make money off their users' clickstream data, they have met with fierce objections. Now, a new company, NebuAd is asking ISPs to provide not only clickstream data, but also your personal information such as physical location -- and they then want to use this data to target ads to you. But not to worry, your embarrassing halitosis problem won't outed by a traveling salesman selling mouthwash, since according to the company's CEO, "We only look at consumer sites - not ones that are sensitive. So if you go to a sex site, we don't track that. If you look up something for HIV positive, we don't look at that. But if you are planning travel to the South of France or are researching a Lexus SUV, we do track that." Uh yah, right. Ad companies always have the users' best interests in mind, don't they?
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