HideTechdirt is off for Thanksgiving! We'll be back with our regular posts on Monday.
HideTechdirt is off for Thanksgiving! We'll be back with our regular posts on Monday.

Last Call For Bud.TV

from the bottom-of-the-bottle dept

Last year, Budweiser announced that it would launch its own online video channel called Bud.TV, featuring a range of original content targeted to the company's young male demographic. While the project was hailed as ambitious, it was always going be a challenge to make it a site that users would actually want to go to on a regular basis. Making things even harder was the issue of age verification, which had lawmakers breathing down the company's neck. So it doesn't come as much of a surprise to see that the company may soon pull the plug on the site and redeploy its content elsewhere around its web properties. Still, while Bud.TV may have been a failure in terms of brand building, the company now has more experience about what works (or at least what doesn't work) on the web. If it takes this lesson and keeps on experimenting, which it sounds like the company wants to do, the project won't represent a total waste.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Monarch, 23 May 2007 @ 5:24pm

    Well I can see why it failed. It's almost impossible to get into the site. For some reason the site needs to verify your name and zip code of your driver's license from what you type in. Well, I don't know what happened, but it didn't take mine, and the only other way to get in to the site, is to fax a copy of the DL to them.
    No wonder it failed.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 23 May 2007 @ 6:00pm

    worked for me first shot... never got asked for an ID.

    reply to this | link to this | view in chronology ]

  • identicon
    Drew, 23 May 2007 @ 6:53pm

    Room for a more useful Bud.tv

    Finally a domain name has opened for the Cannabaceae family's cooler older sibling.

    reply to this | link to this | view in chronology ]

  • icon
    slimcat (profile), 23 May 2007 @ 7:49pm

    Brand building

    Perhaps if they spent some time learning how to make a 'good' beer, rather than carbonated horse piss, they wouldn't have to be concerned about attracting more customers with gimmicks. Budweiser, the Microsoft of beer.

    For you bud fans: Yeah, they sell a lot of beer, but only because it's cheap and ubiquitous. It's still horse piss.

    reply to this | link to this | view in chronology ]

    • identicon
      Labatt, 23 May 2007 @ 8:20pm

      Re: Brand building

      You are right about Bud being horse piss. Nothing beats the quality of an ice cold canadian beer like Labatt's Blue.

      reply to this | link to this | view in chronology ]

  • identicon
    T.J., 23 May 2007 @ 8:22pm

    It's not that bad...

    Sure it's not the best beer out there, by a longshot. I consider somewhat of a beer "collector", I have over 100 different bottles of "rare" beer, plus all the commercialized ones in my room (only in college eh?). Anyway I don't mind Budweiser, it wets the whistle when your low on cash. Great beer? No. Horse Piss? No

    reply to this | link to this | view in chronology ]

  • identicon
    ratebeer.com, 24 May 2007 @ 6:42am

    ratebeer.com

    ratebeer.com is the answer to any beer inquiries.

    I say, horsepiss? yes!!!

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 24 May 2007 @ 3:06pm

    100 beers doesn't make you a collector; I have over 500 bottles and have tried some 800 beers. You are a "collector" when you realize that yes, indeed, Bud is horse piss. Not the worst beer I've tried, but certainly one I will never drink again.

    P.S. Beeradvocate is a far better site than ratebeer.

    reply to this | link to this | view in chronology ]

  • identicon
    rEdEyEz, 24 May 2007 @ 3:34pm

    Bud.TV to offer free beer?

    Not.

    The only thing I want from A-B is BEER.

    While I find some of their marketing techniques to be humorous, (commericals, etc.), until some "genius" comes up with a way for me to download a frosty mug, what's the point?

    reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Close

Add A Reply

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Essential Reading
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.