by Carlo Longino

Exec Realizes Yahoo Isn't A Media Company

from the hollywood-and-silicon-valley-still-miles-apart dept

Much was made of Yahoo's plans to create all this original TV-style broadcast content last fall, and its strategy -- or at least the strategy of its new, Hollywood-bred media boss -- to turn into a media company raised a few eyebrows. Now, after gaining even just a basic understanding of the internet (and Yahoo's place on it), Lloyd Braun, the media head, says he's changed his mind and Yahoo will scale back its efforts to create original content. Yahoo's strengths are in its platform, not in creating content (as opposed to a company like ABC), and its focus should be in distributing other people's content using its platform. To that end, Braun says user-created content will take a central role -- perhaps something he figured out from Yahoo's purchase of Flickr, among other things. There are plenty of people and users already creating compelling content, and Yahoo doesn't need to get into that game. It just needs to figure out how best to get that content to its users.

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  • identicon
    Mike Driehorst, 2 Mar 2006 @ 1:23pm


    Creating content would take Yahoo! in an entirely different direction, and eat up a lot of cash while competing with already-established media. Even Google hasn't strayed that far. It's always stayed close to it software/search/advertising roots.

    Yahoo! already has a great audience. It just needs to feed that audience.

    reply to this | link to this | view in chronology ]

  • identicon
    dorpus, 2 Mar 2006 @ 1:36pm

    hasn't stopped them

    LOTS of silicon valley companies have put on airs of being a "media company", and that Hollywood is going to take orders from them "soon".

    reply to this | link to this | view in chronology ]

  • identicon
    scotblock, 2 Mar 2006 @ 2:02pm

    Did he once sell computers?

    George: What is Lloyd Braun doing here?
    Frank: Your mother recommended him.
    George: Yeah, of course she did. That's all I ever heard growing up is 'Why can't you be more like Lloyd Braun?' Did you know he was in a mental institution?
    Frank: I didn't read his resume.
    Serenity Now!

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 2 Mar 2006 @ 2:33pm

    No Subject Given

    Home-made porn is the next "user created content" that will be the core offering of the next big Internet winner.

    I wouldn't pay a friggin dime for most online content, but if I could watch two hot REAL amateur chicks go at it, you can have my whole friggin wallet....

    reply to this | link to this | view in chronology ]

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