Exec Realizes Yahoo Isn't A Media Company

from the hollywood-and-silicon-valley-still-miles-apart dept

Much was made of Yahoo’s plans to create all this original TV-style broadcast content last fall, and its strategy — or at least the strategy of its new, Hollywood-bred media boss — to turn into a media company raised a few eyebrows. Now, after gaining even just a basic understanding of the internet (and Yahoo’s place on it), Lloyd Braun, the media head, says he’s changed his mind and Yahoo will scale back its efforts to create original content. Yahoo’s strengths are in its platform, not in creating content (as opposed to a company like ABC), and its focus should be in distributing other people’s content using its platform. To that end, Braun says user-created content will take a central role — perhaps something he figured out from Yahoo’s purchase of Flickr, among other things. There are plenty of people and users already creating compelling content, and Yahoo doesn’t need to get into that game. It just needs to figure out how best to get that content to its users.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Exec Realizes Yahoo Isn't A Media Company”

Subscribe: RSS Leave a comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...