If UPN And The WB Merged, Would Anyone Notice?
from the maybe-not dept
It's almost amazing that the two "other" networks, the WB and UPN made it this far. However, after struggling to pick up more than a couple of viewers, it appears that CBS (newly separated from Viacom) and Time Warner have decided the best way to deal with two networks no one watches is to merge them into one network no one watches, to be called "The CW." Of course, having a bit of competition on TV isn't a bad thing, but instead of just trying to go about things the old fashioned way (scrounging up some random sitcoms and dramas that would prefer to be on a bigger network), why aren't they really trying to embrace the internet population to build buzz? Instead, it seems they're going the traditional route of throwing in the towel by merging and pretending that someone else will deal with the problem of how to find viewers.