Yahoo, Google Move Deeper Into Mobile Phones
from the phone-home dept
Yahoo and Google are sticking to their different approaches to make names for themselves in mobile. Google's made some search-related deals, such as becoming the face of T-Mobile's mobile internet offering in some places, and having a dedicated button on Motorola handsets will give it high visibility, but also high usage -- it will be an easy way for people to fire up their phone's browser and start surfing, cutting out the carrier portal. Yahoo's sticking to its more application-centric approach, filling a void for many services that carriers have so far refused to fill. There are existing applications and services that carriers could offer their subscribers to do pretty much everything that Yahoo's offering, but few have chosen to do so. This gives Yahoo an opportunity to fill the gap and become the center of people's mobile experience. By doing nothing, the operators could find themselves relegated to being just bit pipes for voice and data (something they've strongly resisted through various means for years), and once Yahoo's holding all of a user's important information, that's one less barrier to keep them from switching providers.