Google And Yahoo Make Further Moves Into Mobile
from the yahoogle dept
Yahoo's news is a little harder to digest. Though the phone will use the Cingular network, the deal isn't with the carrier, but its parent, SBC, which seems like an indicator of just how well SBC thinks Cingular is selling data services. SBC has essentially relegated Cingular to a dumb pipe carrying Yahoo's content, which is precisely what mobile operators have been resisting for quite some time. Access to Yahoo's content and services now becomes the differentiator; Cingular provides commidity access to the voice and data networks. Yahoo's approach is also markedly different to Google's: Google's mobile efforts focus on the open internet, while Yahoo is focusing on working with handset manufacturers and operators in getting their services built into phones and portals. It's dangerous for carriers, though: the SBC/Cingular deal makes Yahoo the top brand, and makes access to its services more important than buying service from any particular carrier.