Google: If It's Advertising, We Can Sell It

from the in-love-with-ads dept

Ok, ok. We get it. Google is an advertising company. All those billions they're making are from advertising. Everything they do, pretty much, is about advertising. So, a couple of months ago, it wasn't that surprising to find out that they were trying to sell ads in magazines and it shouldn't come as a surprise to find out they're looking to sell TV spots as well. Remember when dot coms used to just buy Superbowl TV ads? Now, apparently, they'll be selling them as well. Of course, it still remains to be seen how much efficiency Google can really add to the process. With online advertising they did make it much more efficient and accurate. You could see them trying to add some efficiency by making it easier to upload and manage advertising assets (using Google base, for example, as the platform), but the distribution just doesn't lend itself to the same type of efficiency found online. Still, when it came to print ads, apparently some companies found the association with Google to be worth a premium -- and perhaps they can leverage that in the TV world as well. In the meantime, we await Google's next advertising foray, where they attempt to sell pieces of the sky for your ads. Remember how Larry and Sergey were so interested in space elevators? Of course, if they did that, they'd have to fight for the patent -- because someone already owns the idea of ads in space.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.