Google: If It's Advertising, We Can Sell It
from the in-love-with-ads dept
Ok, ok. We get it. Google is an advertising company. All those billions they’re making are from advertising. Everything they do, pretty much, is about advertising. So, a couple of months ago, it wasn’t that surprising to find out that they were trying to sell ads in magazines and it shouldn’t come as a surprise to find out they’re looking to sell TV spots as well. Remember when dot coms used to just buy Superbowl TV ads? Now, apparently, they’ll be selling them as well. Of course, it still remains to be seen how much efficiency Google can really add to the process. With online advertising they did make it much more efficient and accurate. You could see them trying to add some efficiency by making it easier to upload and manage advertising assets (using Google base, for example, as the platform), but the distribution just doesn’t lend itself to the same type of efficiency found online. Still, when it came to print ads, apparently some companies found the association with Google to be worth a premium — and perhaps they can leverage that in the TV world as well. In the meantime, we await Google’s next advertising foray, where they attempt to sell pieces of the sky for your ads. Remember how Larry and Sergey were so interested in space elevators? Of course, if they did that, they’d have to fight for the patent — because someone already owns the idea of ads in space.