Ads... In... Spaaaaaaace!

from the say-it-ain't-so... dept

I think it officially became true today that you cannot look anywhere without the potential of seeing an advertisement for something. We long ago passed the stage where people were putting advertisements in bathroom (that whole "captive audience" thing), but now a Russian inventor has apparently patented a device for putting ads in space. That's right, next time you look up at the Big Dipper, you might have to see a "this constellation sponsored by Coca-Cola" sign with it. Basically, the system works by using satellites with sunlight reflectors. By carefully positioning multiple satellites, an advertising message could be spelled out. Remember the days when you could "get away from it all" and go look at the stars? Apparently, those days are over.

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  • identicon
    dorpus, 10 Mar 2004 @ 10:11pm

    It's funny how

    the inventions that seem like the worst excesses of American culture often come from non-Americans.

    reply to this | link to this | view in chronology ]

  • identicon
    Oliver Wendell Jones, 11 Mar 2004 @ 6:43am

    Love the reference

    I love the callback to the old Muppet's Show "Piiiigs Innnn Spaaaace!"...

    I don't see a problem with a patent on a specific way of doing this, but if it had been a more generic "putting ads into orbit for terestrial viewing" sort of patent I could have objected.

    It sounds like his idea would be prohibitively expensive (requiring multiple satellites which requires multiples space launches), etc.

    reply to this | link to this | view in chronology ]

  • identicon
    AMetamorphosis, 11 Mar 2004 @ 6:50am

    Thank God for Ambulance chasing Lawyers ...


    I'm starting a class action lawsuit for the first SOB corporation that uses this technology.



    reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 11 Mar 2004 @ 10:40am

      Re: Thank God for Ambulance chasing Lawyers ...

      Yep, the backlash behind it will quickly outweight the gain.

      That being said, companies might get away with putting them up for a limited time, or using them to promote positive messages. Ex. If you put up "Peace." for just one night and did appropriate PR around it, pretty much everyone in the world will know that was "sponsored by Pepsi" without having to put that on the message itself. At least the first time.

      I can't see governments of the world allowing this, either, though.

      reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 11 Mar 2004 @ 10:38am

    No Subject Given

    reply to this | link to this | view in chronology ]

  • identicon
    LittleW0lf, 11 Mar 2004 @ 11:21am

    Ads in Space...

    You know, with NASA already complaining about the amount of space debris in orbit, and scientists worried that putting more in orbit will prevent future missions to space and falling debris, I cannot see how any government organization would allow this to succeed. The pressure alone from the US Government and scientists everywhere would quash any known movement in this direction (like it quashed Microsoft's initiative to put 200+ satellites in orbit for communication.)

    I'd throw this one on the useless patents pile, as I don't even think it has any potential of going anywhere.

    reply to this | link to this | view in chronology ]

  • identicon
    thecaptain, 11 Mar 2004 @ 12:05pm

    No Subject Given

    Just more light polution if you ask me.

    When will marketers finally realize that its "enough"?

    reply to this | link to this | view in chronology ]

  • identicon
    Stoned4Life, 27 Oct 2005 @ 5:52pm

    http://gen.newrandom.com

    I can definitely think of more useful things to put all those satellites too...

    reply to this | link to this | view in chronology ]


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