by Mike Masnick

Ok, Forget It. No One Has The Slightest Clue Who Listens To Podcasts

from the young,-old,-who-the-hell-knows? dept

Last week we wrote a story about some market researchers who ran a survey where they discovered that the ever-popular 15-24 year old demographic didn't care much for podcasts. Instead, the company found that podcasts were most popular with those over 45. The stats sounded a bit strange, as you don't often think of the over-45 crowd as being the early adopters of stuff online... but you could make some arguments as to why it could make sense. Not so fast, however. Another research firm has come out with their own report saying that it's that younger demographic that loves podcasts. The age ranges are a bit different, but this latest study says that 18 to 34 year olds are the podcasting champs. Really, all this shows is that no one really knows who's listening to podcasts these days, as the concept is still too early for a real stable "market" to have formed. Of course, that doesn't forgive the ridiculous levels of hype surrounding podcasts, but it's summer time and people needed to hype something...

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  • identicon
    fuzzmanmatt, 26 Aug 2005 @ 1:49am


    Podcasts are RULING the 13-78 demographic. And that's a FACT!

    reply to this | link to this | view in chronology ]

  • identicon
    Bob3000, 26 Aug 2005 @ 5:15am

    No Subject Given

    The feature I'm waiting for is when iPod users start streaming their music using Bluetooth. Think about it - your own radio station availble for anyone in your Bluetooth vicinity.

    reply to this | link to this | view in chronology ]

  • identicon
    Jack, 26 Aug 2005 @ 5:42am

    No Subject Given

    I think the Cinecast podcast is great. Two guys in Chicago reviewing movies.

    reply to this | link to this | view in chronology ]

  • identicon
    randdickson, 26 Aug 2005 @ 6:29am

    45+ & listening

    Part of the 45+ demographic and listening to podcasts all day, 5 days a week a work. Used to use old classic rock to drowned out my co-workers. Podcasts much more entertaining and enlightening in some cases. Listen list includes:

    Endurance Radio
    Brian Lah-- show
    On the Media
    Newsweek on Air
    Slice of Sci Fi
    Dragon Page Wingin it
    Escape Pod
    CNN Market Update
    Keener13 Radio
    Morning Stories
    Inside Mac Radio
    and so many more.

    I don't need no stinkin' Howard Stern.

    reply to this | link to this | view in chronology ]

  • identicon
    jeremiah, 26 Aug 2005 @ 7:38am


    Insofar as my personal experience goes, it seems the elder among my friends prefer the podcasts.

    I get the intuitive sense this may be due in part to the non-commercial-slick production styles of most podcasts (mine included) that I think reminds people of an age when radio sounded like today's amatuer podcasts.

    I think younger people are more familiar with the terminology and the underlying technologies, which may create the perception that they're more "into" the podcasts than their parents. Again, speaking only from my personal experience, actual listeners of podcasts (and incidentally, books-on-tape, too) are people 10 years my senior.

    Shameless plug.

    reply to this | link to this | view in chronology ]

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