Did Steve Jobs Pull An Osborne?
from the marketing-gaffe? dept
Perhaps the most famous marketing gaffe in the history of Silicon Valley was the decision by Osborne Computing to pre-announce the Osborne 2 computer well before it was ready to ship, killing off all sales of the Osborne 1, and making it impossible for the company to fund the eventual launch of the new machine. With Steve Jobs' announcement today about moving to Intel by this time next year, the folks at Silicon Beat are asking the very reasonable question about whether or not Apple is about to face the Osborne Effect with computers over the next year. It certainly is likely to make some people pause and wonder why they should buy a machine when the company is moving to another platform -- but it might not be that bad. If the existing machine does what people need, and will continue to do so (as it will) for a few years, many people will still be able to justify it. Still, there are definitely going to be some people who pull up and wait. Of course, the other big difference is that Apple should be able to hold out for some time should that happen -- especially knowing the additional boost they'll get after they introduce the new machines.