Siemens Finally Finds A Buyer

Took ’em long enough, didn’t it? After plenty of rumors and questions about what Siemens would really do with their handset business, it appears they’ve finally pawned the division off on BenQ. Sure, they’re positioning it as a “partnership” or joint venture, or whatnot… but this is really about Siemens getting out of the business, and BenQ taking it over. Siemens never really seemed sure of what it wanted to do in the handset space, and that hesitation let everyone zip by them. Now it’ll be interesting to see what BenQ does. The big question some are asking is why BenQ bothered — as it’s not clear what they get out of the deal, but it sounds like BenQ is hoping the deal will help open up some emerging markets for them.

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