HideTechdirt is off for the long weekend! We'll be back with our regular posts tomorrow.
HideTechdirt is off for the long weekend! We'll be back with our regular posts tomorrow.

Palladium Has No Name Anymore

from the tougher-to-criticize-that-way dept

In order to deal with all of the amazing amounts of criticism over Microsoft's Palladium "Trustworthy Computing" initiative (and, perhaps more importantly, to end a pesky little trademark lawsuit over the word Palladium), Microsft has now announced that the project is no longer called Palladium. It's now the amazingly catchy next-generation secure computing base. In other words, the more likely you are to forget what it's called, the less likely you are to criticize it, in Microsoft's eyes.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    dorpus, 27 Jan 2003 @ 3:30am

    A cultural weakness for security?

    Given the extent to which "lack of privacy" is opposed in the American culture, perhaps other countries like China or India will eventually excel in this field. The Chinese do not have a word for "privacy"; it is a strange foreign concept to them.

    reply to this | link to this | view in chronology ]

  • identicon
    mgallagher, 27 Jan 2003 @ 7:45am

    Nonsense

    Actually nonsense on several counts.

    First off, the suggestion by Mario Juarez that MS intended to change the name from the start is silly. What sort of marketing spends resources to establish a catchy, recognizable "brand name" with the intent of abandoning it for something that is almost meaningless and has no association to anything, product or manufacturer?

    Second the last quote from Bill G. makes clear what Palladium is really about: " we are working on a new hardware/software architecture for the Windows PC" In other words not software running on a generic platform, but a unified product as in Apple Macintosh.

    Sounds like great way to capture a 5% market share :)

    Finally, the Chinese certainly understand the concept of "privacy". The word for it is a combination of the characters for "hide" and "private". There just isn't a single character equivalent.

    reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown for basic formatting. (HTML is not supported.)
  • Remember name/email/url (set a cookie)

Close

Add A Reply

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown for basic formatting. (HTML is not supported.)
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: I Invented Email
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.