New Study: People Have A Negative View Of Advertisers Who Still Advertise On Platforms That Allow Hate Speech
from the people-hate-hate-speech dept
One of the things we’ve tried to get across over the years (perhaps unsuccessfully), is that not only are laws to get rid of hate speech almost always abused, they’re also counterproductive in the actual fight against hate. For those who support those laws, they seem to think that without them, that means that there is nothing at all that can be done about “hate speech.” But that’s false. There are all sorts of ways to actually combat hate speech, and part of that is in making it socially and economically unacceptable.
For years, people have kept insisting that social media companies have “no incentive” to keep hate speech off of their platforms, and for years, we’ve explained why that’s wrong. If your platform is overrun with hate speech it’s bad for the platform. Users start to go elsewhere. And if your business model is advertising, so do the advertisers.
And now we have some empirical evidence to show this. CCIA has released a report on the impact of harmful content on brands and advertising, done through creating surveys of users in hypothetical scenarios on social media where hate speech is and is not moderated Turns out, as we said, if you allow hate speech on your website it drives users and advertisers away (someone should tell Elon). It also makes users think poorly of the advertisers who remain.
In a hypothetical scenario where hate speech was not moderated on social media services, research also found negative implications for brands that advertise on the services when hate speech was viewed. Proximity to content that included hate speech resulted in some respondents reporting that the content made them like the advertiser less. It also resulted in a slight decrease in favorable opinions of the advertiser brand, as well as a larger change in net favorability, with some of the movement shifting from favorable opinions to neutral (i.e., neither favorable nor unfavorable) opinions. Respondents who viewed content with hate speech also reported a lower likelihood of purchasing the advertised brand that directly preceded the content, compared to those respondents who viewed social media content with a positive or neutral tone right after the ad.
The results suggest that consumer sentiment toward a social media service would decline if it did not remove user-generated hate speech, and that consumer sentiment would also decline for brands that advertise on the same platform adjacent to said content. These findings indicate that social media services have a rational incentive to moderate harmful content such as hate speech and are consistent with digital services’ assertions that not all engagement adds value and that, in fact, some engagement is of negative value.
While this particular paper actually seems targeted at responding to laws on the other side of the aisle — such as the contested laws in Texas and Florida that would create “must carry” requirements for certain forms of speech, I think the argument applies equally as well to states like New York and California that are trying to pressure companies with legal mandates to remove such information.
However, a number of “must-carry” bills have been proposed in various jurisdictions that, if enacted, could limit social media services’ ability to remove or deprioritize harmful user-generated content. Two such bills recently became law in Texas and Florida, but are not yet in effect, due to pending consideration by the U.S. Supreme Court. Until this paper, there has been little public-facing research exploring the implications of hypothetical legal requirements that would require social media services to display content that would otherwise violate their current hate speech policies.
The study here is basically highlighting that both types of laws are bad. For Texas and Florida, it’s bad in that it would do real damage to the business models of these companies, because the market (remember when the GOP was supposed to be the party supporting the free market?) is telling websites and advertisers that they don’t want hate speech on their platforms.
As these surveys show, websites moderating hate speech are doing so for perfectly legitimate business reasons (to avoid having users and advertisers flee). It’s not because they’re “woke” or trying to silence anyone. They’re just trying to keep the people on their platform from killing each other.
And, the study is also suggesting that the laws in California and New York don’t help either, as the companies have financial incentives to avoid platforming hate speech as well. They don’t need a law to come in and tell them this. The market actually functions just fine as a motivator.
Filed Under: advertisers, advertising, business models, content moderation, hate speech
Comments on “New Study: People Have A Negative View Of Advertisers Who Still Advertise On Platforms That Allow Hate Speech”
Scientific study reveals the obvious
Line Goes Up Mentality ignores study
Line Goes Up Mentality wonders why Line isn’t going up
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Execs bail with golden parachutes
Lower-paid workers get screwed out of jobs
CAPITALISM, BABY!
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If you are attempting haiku, I think you got it wrong.
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Anonymous Dude
That was not a haiku there
It was snide mocking
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While I agree with the findings of this “study,” it’s methodology is garbage and they got exactly the findings the surveys were designed to get.
If Mike thinks this paper is worth anything at all, he needs to go back to Research Methods 101.
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How is the methodology “garbage” in your terms. Please explain. I’m all ears (or eyes, in this case).
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I just reviewed the methodology and study design section of the paper. I’m not seeing anything alarming. They provided a variety of simulated social media posts. Ones that were blatantly negative with references to liking the KKK or wanting to ban immigrants had predictably negative associations, albeit at similar rates to no effect on associations.
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I spotted an error in your comment. You put “KKK” where you should have put “Autism Speaks”.
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I see what you did there. To be fair, though, I guess “KKK” and “Autism Speaks” would both apply here.
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Well I’m totally convinced by a one-word dunking of the study by a random anonymous internet commenter.
This seems like a bit of a strawman. It’s not that there’s “no” incentive, but that it may not be strong enough of an incentive. Especially since there are clearly incentives going the other way (more users/engagement). And the evidence for that is the fact that many/most platforms still have a ton of hate speech on them.
While this study is good news, the fact that there’s still a ton of hate speech on those platforms seems to suggest it’s not “fine”. There’s still plenty of room for improvement.
And of course, that’s taking the results at face value. There’s always some difficulty in translating surveys into actual action. A lot of people say they dislike (insert thing) in surveys, but they don’t always actually act that way. We see it a lot in surveys on climate/politics/advertising in general. There are a lot of people who claim in surveys that intrusive ads decrease their view of the advertising company, or that they’d pay more for a more environmentally friendly solution. Their actions don’t match it. A classic example are airline seats- people vocally hate the lack of legroom, but they still buy tickets in a way that incentivizes airlines to reduce legroom and give cheaper prices.
And that’s to say nothing of platforms willing to take a financial hit to platform hate. That can be for ideological reasons, like Musks’s Twitter. Or similar to pre-Musk Twitter, which was desperate to avoid being labeled as ‘biased’
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“A classic example are airline seats- people vocally hate the lack of legroom, but they still buy tickets in a way that incentivizes airlines to reduce legroom and give cheaper prices.”
So why not pony up the money to give those people the option and see what changes. The fact is that people can only get what they can afford, which is why the airline have no incentive to change. You can’t fairly point at people’s actions in the above scenario because for many people on low incomes who need to travel hundreds or thousands of miles, the only other option is to not travel at all.
If you don't want the association don't create it
I mean, yeah? What a company does tells you what sort of people are running it, and part of that is what sort of content they are fine with their brand appearing next to and being associated with.
If a company is spending money posting ads on a platform known to be all about personal fitness they’re telling people they support and/or want to be associated with personal fitness.
If a company is spending money posting ads on a platform known to be all about music and/or art they’re telling people they support and/or want to be associated with music and/or art.
If a company is spending money posting ads on a platform known to be filled with racists, sexists and numerous other flavors of terrible people…
Differing view
I don’t have a more negative view of advertisers that advertise on platforms that allow hate speech. I can’t, because I already have a very negative view of advertisers whose ads make it through my filters. Regardless of the content of the site I’m on, I’m present to read its content, not waste my bandwidth on flashy advertisements.
Cool, But...
I can understand the sentiment. truly, I can. The old saw about “the answer to bad speech is more speech” and such, and the IDEA that the market, and through it society as an aggregate whole, can self-regulate by making hateful content and hateful people “socially and economically unacceptable” is a splendid idea.
However.
When you are part of a group that is relentlessly barraged by unending streams of hateful content – say, being trans in certain areas of the United States right now – it can really, truly seem like it is, in fact, perfectly “socially and economically” acceptable for hate speech to flow like water. Nobody ever really seems to care, either – trans folk are few enough in number that they have no real political clout and are a ‘safe’ target for hatred. Y’know, the entire reason why the U.S. far right started preying on them in the first place.
I’m not saying extensive laws prohibiting hateful speech is the answer. I don’t know what the answer is. But I do know trans folk have a significantly higher suicide rate than cis folk, and the inescapable tsunami flood of constant, neverending hatred any of them face the instant they step foot onto any social media service – services which are not nearly so “financially incentivized” to remove hateful content targeted at such a small, financially insignificant minority – sure isn’t NOT a factor in those suicide rates.
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One might argue that trans people are lucky that the worst thing they’re experiencing is people saying unkind (but true) things about them, like that they’re disgusting, mentally-ill groomers who should be kept far from away from children, yet thankfully are part of a death cult that will allegedly see 41% try to self-liquidate.
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…if one were inclined to help foster the correct conditions for the systemic genocide of a minority demographic being scapegoated by fascists for problems that said demographic didn’t create and whose deaths won’t generate any actual solutions.
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stone there a comfirmed transphobe they literally just called trans groomers
Re: Re: Re:2 Why was this comment flagged?
Why was this comment flagged? The spelling was bad, true, but the AC seems to be agreeing that calling trans people “groomers” is “confirmed transphob[ia]”. I see nothing wrong with this post.
At least on Techdirt we can see flagged posts and make our own judgments.
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Spelling makes all the difference in this case however, with ‘they’re’ versus ‘there’ changing who the comment reads as talking about, the AC or Stephen respectively.
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am talking about ac saying that trans are groomers the one stone replied to
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If anyone’s trying to genocide the troons, it’s they themselves! lol
Re: Re: Re:2 Trans People are being ghettoized. How much longer?
No, I’ve been following Erin Reed on her Substack Erin In The Morning, and her map indicates that in half of the US, Trans People are facing genocide. In just the worst states,
-Gender-Affirming Care is banned
-Trans adults will be arrested if they use the bathroom of their gender identity
-changes to birth certificates will be prohibited and even have markers to their driver’s licenses and birth certificates reverted to the gender they were assigned at birth
That you are okay with this means that you “never again” means absolutely nothing to you. Nothing. It means a shitload to me.
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Re: Re: Re:3 Genocide?
There is no such thing as Trans Genocide for 2 reasons
1) trans people are not a genetic phenotype but a mental illness.
2) if people become trans, they end their genetic line anyways.
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1) which can be cured by transitioning and the problems that they face are primarily caused by transmisiacs such as yourself.
2) AMAB Trans women can still ejaculate semen and AFAB Trans Men can still become pregnant. So what you’re saying is biologically and factually false.
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Reminder:
There are exactly zero instances where “trans people are mentally ill” is not 100% projection.
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Re: Re: Re:2 No one’s stopping ya bro
It’s ok Herman you can suck all the consenting adults dicks you want.
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hi trans phobe loser
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I see you get your talking points from the school of what can we say to denigrate anybody who is different, and those talking points have nothing to do with reality.
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named Hyman Rosen
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Between someone who’s pronouns/clothing might not ‘match’ what they’ve got between their legs and someone who spent a not-inconsiderable amount of time defending CSAM I know which one I’d feel safer having around children.
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Same here.
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Thirded.
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Let’s also extend that to anyone who supports the Republican Party.
They clearly want children to work in metapacking plants and it’s very likely they’ll make children fight their wars as well.
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I’m genuinely curious why you think there’s any causal link whatsoever between actual grooming and trans people. It’s definitely not because of any factual evidence (there is none), so I’m left with either stupidly and ignorance (you read some loon’s rantings and believed it), or irrational hatred that leads you to making awful but irrational accusations just to feel better about yourself. Either way, get some help.
Re: Re: Re: 'Every accusation a confession'
You missed option four, the most horrific of the lot: Projection, wherein they accuse the Hated Other of their own actions and/or desires in order to draw attention away from themselves and make it so that if they are caught red handed they can claim innocence via asserting that the accusations levied against them are merely the ones they accused trying to shift the blame(you know, exactly what they did with the original accusations).
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“…they’re disgusting, mentally-ill groomers who should be kept far from away from children…”
Who’s the person you’re quoting talking about? Republican politicians?
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One also might argue (if they’re well-informed on the issue rather than just being a bigoted transphobe) that persecution of transgender individuals up to and including murder has increased in the last several years (e.g. [Murders of trans people nearly doubled over past 4 years, and Black trans women are most at risk, report finds][https://www.cbsnews.com/news/transgender-community-murder-rates-everytown-for-gun-safety-report/]).
As for groomers, I haven’t seen transgender individual groom children, but I’ve seen a lot of conservative Christians do that.
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Nothing you said refutes the point you replied to. You’re pivoting to, “feel lucky that, okay, you’re actually getting murdered at higher rates than previously, but at least it’s not as bad as the rates that other people are getting murdered.”
Saying some other demographic has it worse doesn’t reduce the suffering of persecuted people or bring murdered transgender individuals back to life. Justice isn’t relative.
And as useless as your first statement is, your second statement undermines it. If the second statement means we shouldn’t care about transgender murder rates then comparing it to other murder rates also doesn’t matter because those other murder rates are also most often same-demographic domestic or personal disputes rather than hate crimes. Wow. No hate crimes matter because human beings have killed each other for other reasons! Anything evil can be dismissed because something else is also evil.
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Transgender people aren’t being persecuted.
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You’re literally denying genocide.
There are even people on the right who say that Trans people should be “eradicated”. This can accurately be called as genocide.
https://www.erininthemorning.com/p/anti-trans-legislative-risk-assessment
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Not to argue with you on your main point (trans people are persecuted), but if trans people were to be eradicated (which would be unjust), that would not actually be genocide since that crime is based upon the wiping out of people with a specific genome, not a specific identity.
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…said nobody literate, ever.
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Trans people are being denied gender affirming healthcare in multiple states thanks to specifically targeted laws, whereas cis people (including teenagers!) can get gender affirming treatments such as breast enhancements without any real trouble. Trans people are being targeted by laws that try to force them out of the public sphere by way of determining what public restrooms they have to use—something cis people will never have to worry about. Trans people are being murdered, harassed into suicide, blamed for crimes against children that they didn’t commit, and generally treated like subhuman filth by conservative jackoffs only because trans people are transgender.
You may not think that’s persecution because trans people aren’t being systematically rounded up into concentration camps or murdered in the streets by a military police group. But that’s the thing about persecution: It never starts with death camps—but on a long enough timeline, it sure as hell ends there. The only way to stop that from happening is to stop the persecution. To do that, you must first admit the persecution is real.
The point of that bit of prose: Those who would have defended you against persecution will already be gone thanks in part to you and your indifference towards their persecution. Before you know it, the leopards you thought would never eat your face are making you their next meal. And no one will stop them because the people who might’ve saved you already learned their lesson from your indifference: They’re not you, so they don’t need to speak out when the leopards (fascists) come for your face (your life).
Transgender people are being persecuted regardless of your position on the matter. Will you be courageous and raise your voice against that persecution, or will you be a coward and stay silent as the persecuted suffer and die?
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There is no such thing as “gender” its a social construct, like the Jesus Christ, Santa Claus, its what people believe about themselves.
My step father “identifies” as a 5′ 2″ trans racial mexican jew who killed 300 men in vietnam, was a green beret special forces master sergeant.
Nobody needs to “affirm” his delusional identity, nor do we need to give him surgery to help him feel more “mexican”, we need to fix his mental disorder.
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Assholes like you have two jokes about trans people. They both have the same unfunny punchline each time, they only exist to dehumanize trans people so treating them like garbage is that much easier, they’re no better than racist jokes about Black people, and they’ll never—and I mean NEVER—be funnier than the jokes trans people tell about themselves.
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Gaslighting transgender people is also a form of persecution. Your statement disproves itself.
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I have heard those stats. Home-schooled children seem to be doing okay (mostly my nieces)
I never went to public school beyond middle school. The bs factor was to much.
I didn’t get any of the socialization that “education” supplied. Teachers should teach and save trendy social experiments for college.
After 2004 – 1977 in software and hardware engineering then on to retire i am Mr-Wait-And-See.
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this is one of those “every accusation is a confession” moments, isn’t it
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Indeed. The transmisiacs project so much that they’re practically opening an IMAX movie theater.
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Hearing people whine about trans folk continuing to try to top themselves even after undergoing mutilation/sterilization procedures always makes me think warmly of that great Stonetoss comic, The Purple HRT 🙂
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it is not mutilation trans phobe loser right wing
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Re: Transgenders are mentally ill
My father is a transracial Mexican jew, and he says shit like he killed 300 people in Vietnam, and that he was an E8 master sergeant green beret.
Stop indulging mentally ill people in their fantasies, it only serves to keep them in the fantasy longer, and they need a dose of reality instead.
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awww, you're just going to force censorship however you can, huh?
Courts have now recognized the government directed censorship that you keep on insisting never happened, definitely happened, was definitely a 1a violation, and told them stop.
There’s also just all that evidence that people can just see for themselves, your gaslighting be damned.
Pretty sure you blocked my comment on your other post (or delayed it so much it didn’t matter) and you might do so here, but lol, no laws insisting you shall not censor and laws demanding that you censor are in no way equivalent. No, “censorship isn’t free speech”, your ridiculous claims aside. A publicly accessible platform is not a cake shop.
And of course, most important to all this, Hate speech according to who?!? Claiming whatever they disagree with is “bigotry” is the left’s favorite game. You’re a part of it.
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A privately owned open-to-the-public social media service isn’t a “true” public square. Show me where you have a 1A right to say any-fuckin’-thing you want on Twitter without the platform being unable to boot you off. I’ll wait.
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https://capitol.texas.gov/tlodocs/872/billtext/html/HB00020F.HTM
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS:
SECTION 1.
The legislature finds that:
(1) each person in this state has a fundamental interest in the free exchange of ideas and information, including the freedom of others to share and receive ideas and information;
(2) this state has a fundamental interest in protecting the free exchange of ideas and information in this state;
(3) social media platforms function as common carriers, are affected with a public interest, are central public forums for public debate, and have enjoyed governmental support in the United States; and
(4) social media platforms with the largest number of users are common carriers by virtue of their market dominance.
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A district court found that law to be unconstitutional. Even though the 5th Circuit reinstated it, the Supreme Court put the law on hold to reevaluate it this fall.
So, no, HB20 does not answer Stevens original question of where the 1st Amendment says that.
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It’s telling you can’t cite even a single factual source to back up your deranged delusions.
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“Pretty sure you blocked my comment on your other post…”
Imagine getting mad you lost to a spam filter.
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Now imagine that the spam filter was against you personally.
(from John Grisham’s A Time To Kill.)
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Businesses can throw out assholes whenever they want and that includes social media platforms throwing out anybody that they don’t want there. And the court case you’re claiming as a victory has already been so eviscerated on appeal that the vast majority of it was struck down and the applying it to all the federal government was struck down and now that literally one remaining aspect of it only applies to the president a few other people.
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THE FIFTH CIRCUIT, the one with the compromised CLARANCE THOMAS and his insurrectionist wife, has ruled that…
…and that’s pretty much it.
If you believe that the government shouldn’t warn tech companies (and by extension, the power companies, major news corps, captains of industry, the military industrial complex…) about major hacking events about to happen or similar NATIONAL SECURITY ISSUES…
Put it this way, you’re possibly aiding other countries in harming America, even if it isn’t chargable right now.
Then again, your side seems to want to cripple major power infrastrructure, manufacturing and whatnot by claiming that even security briefings constitute a violation of 1A.
Are you sure you’re not actually a spy for China, Russia or some other country hostile to the US?
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That’s really weird. Clarence Thomas sits in the Supreme Court, and his wife is not a federal judge AFAIK.
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The person you’re responding to was referencing circuit court assignments for SCOTUS justices, though they are mistaken about Thomas’ assignment to the 5th Circuit. He was previously assigned to it, but now it’s Alito.
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Ah, thank you for that correction/insight.
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Can’t read, huh? The whole point of this article is to help STOP censorship by highlighting that gov’t has no place telling companies what to do with their own private property, and how we don’t need states coming in to censor.
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While the Fifth Circuit has baselessly claimed so, courts of law on the other hand have proven the truth is the polar opposite of your derangement:
https://www.techdirt.com/2023/03/15/court-makes-it-clear-government-submissions-to-twitter-flagging-program-do-not-violate-the-1st-amendment/
…not without extensive use of potent hallucinogens such as right-wing media. No such “evidence” exists in the real world to thinking people.
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Implying that the 5th circuit court is not a court of law.
Or rather implying that any court that doesn’t share your political views is not really legal.
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That pathetic little strawman of yours only helps prove my point.
In reality, it’s making rulings that are based in law that makes a court a court of law. “Judge” doughty did the exact opposite with his censorship of the government’s Constitutional free speech.
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Actually, that’s a misnomer
A Court, be it a judge or a jury, has the right and duty to judge the validity of the law as well.
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Of course censorship isn’t free speech, but since only a government can censor…
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“Claiming whatever they disagree with is “bigotry” is the left’s favorite game.”
Funny. I could say ‘bald-facedly denying the bone-obvious truth’ is a favorite tactic of The Right, if we’re going to define people solely on an arbitrary axis of political affiliation. After all, claiming ‘the left always accuses us of bigotry!’ doesn’t mean “The Left” isn’t absolutely correct in that accusation, ne?
The GOP doesn’t support anything except power and money. Anything else it purports to support is only a means to those two ends. They likewise “supported” democracy, until they didn’t get enough votes and then suddenly democracy was a threat to the American Way of Life™. They used to hate Russia too. They used to support states rights until blue states did things they didn’t like.
Woke?
Didn’t we already know that a certain part of the spectrum will accuse anybody reasonable of being ‘woke’?
You mean mothers don’t want to buy diapers from companies who pay to advertise on platforms that put them next to racists, nazis, MRA’s!?!?
This is one of those studies we didn’t actually need, but at the same time it needed to be done… if only to give the offended something to complain about targeting them. Because they know, for sure, that moms want to buy diapers from brands that advertise next to their genius takes abotu how we shoudl repeal the 19th amendment, force women to stay with abusive men, and be nothing more than incubators popping our progeny so that those inbred lines can flourish.
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Mike Masnick Malding Again
So, if a study comes out saying that advertisers that feature black people hurt their brand image, does that mean they can discriminate on the basis of race?
Why do you always resort to the “ends justify the means” trope, where the texas law says “we find that social media is a common carrier”, and therefore cant discriminate no matter how much it helps their image.
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At it again.
Boycotts don’t work.
The only real result of a boycott is making the boycotting feel good. The vast majority ignores it and simply carries on.
Whatever this study thinks it found, the reality is internationally, most people don’t care. The vast majority don’t care.
I still don’t use and won’t use hobby lobby. It makes me feel good. And that’s why I don’t use them. But I’m not self aggrandising enough to think that will change anything.
Pepsi, coke? How many times.
Budweiser? Sure, talking heads say the people spoke. But the main product has been falling for years in popularity. Non-beers have long been on the rise. Sure, bud lost a few thousand from protest. But the number one selling drink isn’t even a beer today. (And two AB products are in the top 10).
companies want to sell a product. They don’t really care who is paying as long as they pay.
And X? How many users did they loose over the new content concerns. 1%? The only real loss was the number of advertisers, many who are coming back… seeung that the “exodus” was more of a rounding error.
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Yoel Roth is a lefturd scumbag who was perfectly happy to censor anything he didn’t like, and now he wants to snivel about it? Fuck him sideways with a full-grown Saguaro.
lmao fuck off Hyman