For Some Reason, BMW Is Asking For More Time To Oppose The Latest Gwen Stacey Character Trademark

from the two-car-monty dept

If you feel like you’re about to get a silly trademark story, your spidey-sense is working. We’ll keep this short and sweet, but this whole thing centers around Gwen Stacy, otherwise known as Spider-Woman. But because this is Marvel we’re talking about, there is also something of an alternate universe version of Gwen Stacy, in which she went by the name Spider-Gwen, but has more recently had that character rebooted as Ghost-Spider.

Confused yet? Well, it’s about to get worse.

When Marvel applied for a trademark on the Ghost-Spider name, two different companies asked for more time to oppose the marks. One opposition likely makes some sense and might be rather limited to the sports equipment and apparel markets that Marvel asked for in addition to comic books. That one comes from golf club manufacturer Taylor Made, which happens to make a putter line called Ghost Spider, with the apparel to match it.

It’s not an objection to the comic book trademark, but rather to the more wider ranging products that Marvel is claiming a trademark for. Maybe Marvel might agree to a change in category or working?

Basically, Marvel applied for the Ghost-Spider mark for every market under the sun and Taylor Made appears to only want to challenge the registration for the markets in which it operates. Makes a fair amount of sense.

So why is BMW also opposing the mark?

John G. Froemming and Jessica D. Bradley, lawyers at Washington DC legal firm Jonas Day represent Bayerische Motoren Werke Aktiengesellschaft – better known as BMW. And they have issued a request to the United States Patent and Trademark Office for an extension of time to oppose the trademark.

There’s no real detail to go on, so we’re left to speculate exactly what BMW’s problem with the Ghost-Spider name would be. The folks at Bleeding Cool think they’ve figured it out. But if they’re right, BMW doesn’t have a valid opposition.

BMW has the Spyder models. And it owns Rolls-Royce, with the Ghost models.

Two different brands under two different makes of car does not customer confusion make. If that really is the story here, it would be much better if the folks at BMW didn’t waste everyone’s time, because that’s the kind of opposition that will get tossed immediately.

Meanwhile, maybe the folks at Marvel can dream up a few more alternate realities, including one where trademark law wasn’t so completely busted.

Filed Under: , , ,
Companies: bmw, marvel, taylor made

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “For Some Reason, BMW Is Asking For More Time To Oppose The Latest Gwen Stacey Character Trademark”

Subscribe: RSS Leave a comment
Killercool (profile) says:

Re: Re:

What, really? I honestly had no idea that she wasn’t called Spider-Gwen. I was at the store today, and even saw official merchandise (one of those articulated figurines with the fiddly replaceable heads), and the name on the box was Spider-Gwen. And those sorts of things are usually good at having the correct character name (how else would the world know the name of Bounty Hunter #3, Boba Fett?)

rkhalloran (profile) says:

Re: nitpick

The character was from an alternate reality where Gwen got bitten by the radioactive spider instead of Peter Parker (and Peter ends up dying later on instead of her). She was merged over to the main Marvel universe later on, and since they already had a [] (Spider-Woman) character there, they’ve relabeled her as Ghost Spider.

Anonymous Coward says:

Re: Re: Re:

BMW is marketing apparel with the Spyder (currently a special version of the i8) on it. You can find shirts and other pieces online. BMW’s been using the Spyder name for quite a while, for special versions of other vehicles, too. It would not be out of line for such a thing to happen in the Rolls house.

I can easily envision the possibility that Rolls is working on a Spyder version of the Ghost for the future, perhaps along the lines of their Vision 100 concept design. And of course, they’ll want to sell apparel. Keychains, polos, etc.

Anonymous Coward says:

Marvel creating an alternate reality where trademark law wasn’t broken wouldn’t work. Someone would just write a reality where Norman Osbourne was President and who worked out a trade agreement with all the other realities that includes an ISDS which allows Oscorp ownership of all intellectual properties not already claimed.

Sharur says:

Re: Re:

Exactly my thought.

Note that that BMW is not alone in having “spider” or “spyder” models.

FIAT, Porsche and Alpha Romeo (among others probably) have had models with such designations, generally for convertible or open-top cars.

And as noted by another poster, car companies are selling (and people are buying, for reasons that are beyond me) apparel and knickknacks branded with their car names, which could conflict with Marvel’s copyright, in the same way that the Taylor Made apparel might.

I think BMW could possibly have a decent objection here, rather than “for some random weird copyright reason”.

Thad (profile) says:

Re: Re: Re:

First of all, you’re confusing copyrights with trademarks. This case is about trademark. It has nothing to do with copyright.

Second, trademark protection is only good for a specific market segment. Taylor Made has a good case for blocking Marvel’s Ghost Spider trademark for sports equipment, because it owns the Ghost Spider trademark for sports equipment. Taylor Made does not have a good case for blocking Marvel’s Ghost Spider trademark for action figures, because Taylor Made does not sell Ghost Spider action figures.

Similarly, BMW can block Marvel from using the "Ghost Spider" name in any market that might compete with BMW. But it’s unclear to me what market that might be.

Ghost-Spider says:

My new app for crawling the web will be named Ghost-Spider.

Tired of the search engines censoring your conservative thought? Well, I’ve got the solution for you – Ghost-Spider will crawl the web looking for conservative thought and present same to you in easily read format which allows filtering on any conservative topic.

No more having to wade thru all that liberal crap they lie about in their fake news. Now you will have your very own connection to the echo chamber of conservative thought.

Lock her up !

tom (profile) says:

Wonder if they also are trying the Trademark everything for the name Gwen? Gwen is one of the main characters in the NCSoft game Guild Wars Eye of the North expansion. Would think the trying to Trademark anything to do with video games and related saleable stuff might run afoul of existing NCSoft marks and copyrights on Gwen, assuming that NCSoft obtained such.

aliza (profile) says:

The BMW G 310 GS 2022 Gets Its First Look

The new G 310 GS is currently available for buy. I knew it was on the way and had reported on it, but now the small adventure machine has been revealed. The newly launched small adventurous machine has a new (better) shape, new LED lights, and customizable handles.
It is now Euro 5 compatible.

Website :

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...