Techdirt Podcast Episode 156: Disrupting Google

from the startup-strategies dept

When a tech company is huge and dominant, it can feel like competing with them is impossible. Worse still, it can sometimes feel like innovating is impossible, since they might just step in and take over as soon as someone executes on a good idea. Once upon a time this was how startups felt about Microsoft, while today it’s more likely to be Google or Facebook. But no company, no matter how mighty, is immune to being disrupted — and figuring out how is the subject of this week’s episode.

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Companies: google

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Comments on “Techdirt Podcast Episode 156: Disrupting Google”

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Anonymous Coward says:

Google and censorship: mission-creep and knee-jerks

It seems to be a general rule that the bigger and more dominant internet companies become, the more they push their weight around to censor ‘speech’ that they (or the powers that be) don’t like and punish people associated with that speech. We’ve all seen reports of this time and again with a wide variety of market-dominant “platforms” such as Ebay, Paypal, Facebook, Twitter, Youtube, Patreon, and of course Google through the company’s increasingly hands-on –and hilariously ham-fisted– censorship of its search results, resulting in widespread collateral damage yet leaving open gaping loopholes.

Anonymous Coward says:

About to listen now, but thought I’d share my ideas on the topic beforehand.

I’ve been considering and even experimenting for a while now, and my conclusion is that to compete with Google you have to change the rules of the game. And the best rule change appears to me to be to make search more specific to specific topics. That’s because this specialization allows new search engines to differentiate themselves and offer a better experience, provided certain roadblocks are cleared out of their way.

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