Denuvo Sold To Irdeto, Which Boasts Of Acquiring 'The World Leader In Gaming Security'
from the what-year-is-this? dept
Any reading of our thorough coverage of Denuvo DRM could be best summarized as: a spasm of success in 2015 followed by one of the great precipitous falls into failure in the subsequent two years. While some of us are of the opinion that all DRM such as Denuvo are destined for eventual failure, what sticks out about Denuvo is just how stunningly fast its fall from relevancy has come about. Once heralded as “the end of game piracy,” even the most recent iterations of Denuvo’s software is being cracked on the timeline of days and hours. You would be forgiven if, having read through all of this, you thought that Denuvo was nearly toxic in gaming and security circles at this point.
But apparently not everyone thinks this is true. Irdeto, the company out of the Netherlands we last saw pretending that taking pictures of toys is copyright infringement and insisting that a real driver of piracy was winning an Oscar, has announced that it has acquired Denuvo.
Now, however, a new development has the potential to herald a new lease of life for the Austria-based anti-piracy company. A few moments ago it was revealed that the company has been bought by Irdeto, a global anti-piracy company with considerable heritage and resources.
“Denuvo provides technology and services for game publishers and platforms, independent software vendors, e-publishers and video publishers across the globe. Current Denuvo customers include Electronic Arts, UbiSoft, Warner Bros and Lionsgate Entertainment, with protection provided for games such as Star Wars Battlefront II, Football Manager, Injustice 2 and others.”
Irdeto says that Denuvo will “continue to operate as usual” with all of its staff retained – a total of 45 across Austria, Poland, the Czech Republic, and the US. Denuvo headquarters in Salzburg, Austria, will also remain intact along with its sales operations.
No terms of the deal are listed, but this is striking in how bizarre it all seems. Denuvo has been in something of a death spiral for going on two years now, so unless Irdeto acquired it on the cheap in order to get access to the underlying security technology to be applied elsewhere, it’s hard to understand just what the point of all this is. Even more strangely, Irdeto boasts on its website that Denuvo is ‘The world leader in gaming security”, which is a bold claim to make of a company that can’t keep itself out of the news for its tech failing to do its job.
One clue that may provide an answer is the emphasis Irdeto’s press release puts on Denuvo’s anti-cheating applications rather than its anti-piracy abilities.
Cheating on gaming platforms is also a challenge which must be addressed, as it can distort virtual in-game economies. This makes the game less enjoyable or even unplayable for gamers, and can be used to manipulate or bypass in-game micro-transactions. Denuvo’s anti-cheat technology prevents hackers in multi-player games from manipulating and distorting data and code to gain an advantage over other gamers or bypass in-game micro-transactions. This prevents dilution of the value of the game for the user and the game studio.
“Hackers and cybercriminals in the gaming space are savvy, and always have been. It is critical to implement robust security strategies to combat the latest gaming threats and protect the investment in games. Much like the movie industry, it’s the only way to ensure that great games continue to get made,” said Reinhard Blaukovitsch, Managing Director of Denuvo, Irdeto. “In joining with Irdeto, we are bringing together a unique combination of security expertise, technology and enhanced piracy services to aggressively address security challenges that customers and gamers face from hackers.”
For what it’s worth, Denuvo’s reputation for stopping cheating within online games is not nearly as flame-torched as its anti-piracy efforts. Still, much of the talk is about whether or not marrying Denuvo with Irdeto will breath new life into the Denuvo DRM, given the range and resources at Irdeto’s disposal. It won’t, at least not beyond some temporary situation. DRM will fail, forever and ever, amen.
Still, this union between the world’s most hated DRM and a laughably aggressive anti-piracy outfit is not a welcome one.