General Mills Granted A Design Patent On A Tortilla Bowl Because Why Even Pretend Anymore?
from the patent-thicket dept
While we’ve talked in the past about how absurd design patents can get, it’s worth pointing out that, hey, shit’s not getting any less absurd, people. Design patents, as opposed to utility patents, function more like trademarks. The idea is that the “invention” in the case of design patents are supposed to be unique outputs of what might otherwise not be unique inventions that are then said to act as some sort of single-source invented thing. Honestly, the whole concept smells of a workaround on the actual purpose of patent law and it tends to function that way as well. How else do you explain the design patent granted on a toothpick with some lines carved into it, for instance? Or Apple’s design patent on the animation of turning a page within an ebook? Rewarding exclusivity to these types of “inventions” that barely work up the sweat of an “inventor” should seem absurd to you, as should the frequency with which the public is left wondering where exactly the “invention” is in any of this.
Which brings us to General Mills and its recently granted design patent on tortilla bowls.
General Mills Inc. has received a patent for a bowl-shaped tortilla. It’s just a single patent and probably not a big item for General Mills (NYSE: GIS), but the concept of a tortilla bowl seems so simple that it’s interesting the Golden Valley-based food giant sought and received the patent.
No, not interesting, annoying. Annoying and frustratingly believable, as the USPTO appears to mostly be in the business of seeing just how far it can stretch the concept of invention by granting these sorts of design patents. And there doesn’t appear to be much unique about this tortilla bowl. Here are some of the images from the patent:
Such a unique design. Or not.
Tortilla bowls have been around for roughly ever, as best as I can tell, appearing in stores and restaurants all over the place. I even vaguely remember a walking-talking basketball getting some attention a while back for tweeting out an image of him enjoying a tortilla bowl on Cinco de Mayo.
And, yet, the USPTO saw fit to grant General Mills this design patent for the glorious invention of a thing that’s been around forever. That the company named its “invention” an “ornamental design for a shaped tortilla” only drives home the absurdity that has become the realm of design patents, where invention can mean anything and the USPTO applies zero critical thinking to the application process.
Asked to comment on this patent, a company spokesman offered up this content-less reply.
“We file patents all the time,” General Mills spokesman Mike Siemienas said.
And why not, given that the approval process for those patents appears to be some kind of assembly line culminating with a mechanical tipping bird that has an “APPROVED!” stamp super-glued to its beak? Still, I somehow doubt that the founders had any intention of rewarding patents for such non-inventions as a tortilla bowl.