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by Mike Masnick

Fri, Nov 16th 2012 5:29pm

Filed Under:
design patents, ebooks, page turn, patents

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Apple Gets Design Patent On... Page Turning

from the turn-the-page-on-the-patent-system dept

Nick Bilton, over at the NY Times has highlighted how Apple has been granted a design patent on the electronic representation of turning a page. Bilton leaves out that this is a design patent, which is much more limited. It's more akin to a trademark than a traditional patent -- but... still... The patent in question, D670,713 really does seem to cover exactly what it says in the title: "Display screen or portion thereof with animated graphical user interface."

The patent comes with three illustrations to explain how the page-turn algorithm works. In Figure 1, the corner of a page can be seen folding over. In Figure 2, the page is turned a little more. I’ll let you guess what Figure 3 shows.

While design patents are a slightly different than other patents, it really is patents like this that get the public to respect the patent system less and less.

68 Comments | Leave a Comment

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MrWilson, Nov 16th, 2012 @ 5:41pm

Is prior art not also applicable to design patents? I've seen video games and flash applications do this for over a decade. There's probably some prior art from the 80's even.

[ reply to this | link to this | view in thread ]
Wally (profile), Nov 16th, 2012 @ 5:43pm

Not so sure...
Thing is though, Apple does a lot of work studying ergonomics and a lot of effort goes into simulating the effect of turning a page manually. There's a certain amount of uniqe physics equations to program into this. Im sure somone can get around the patent by using a difderent formula and set of code. I've seen how a kindle does it and it just doesn't look right. Honestly, from what I've sampled, iBooks looks, and inspite of sliding the screen, feels more natural.

This patent can be circumvented simply by using a different code to simulate the same cinditions and instances of the animation.

[ reply to this | link to this | view in thread ]
Gwiz (profile), Nov 16th, 2012 @ 5:49pm

Re:
Yeah. I was thinking the exact same thing. Pretty much every RPG game since the mid 90's has something like this.

Heck, the illustrations look a lot like Microsoft's animated "file copy" icons to me.

[ reply to this | link to this | view in thread ]
teka (profile), Nov 16th, 2012 @ 5:53pm

Re: Not so sure...
They don't seem to be protecting any code (which should be copyright instead of patent anyhow) just the Idea. So any animated flipping page function could arguably be "infringing" if you threw enough lawyers at it. Like rounded corners.. just, being rounded.

[ reply to this | link to this | view in thread ]
milrtime83 (profile), Nov 16th, 2012 @ 6:06pm

Looks like they're taking the IBM approach from the 80's? of seeing who can get the most ridiculous patent approved.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 16th, 2012 @ 6:10pm

Re: Re: Not so sure...
Yeah, except that Apple could (and did) argue that rounded corners were 'novel' and 'nonobvious'; both of these are requirements for design patents, as well as for utility patents. I'm not sure they can argue that a skeuomorphism is either of these things.

With patents (including design patents) now being first-to-file, I'm not sure that prior art can be used as a defense directly. Hopefully, someone can argue that dozens of other people inventing it first is a major sign of non-novelty.

[ reply to this | link to this | view in thread ]
anon, Nov 16th, 2012 @ 6:20pm

Prior Art
Unbelievable that they actually have the ordacity to do this. If this is not a perfect example of prior art I do not know what is, whoever approved this patent or whatever you want to call it needs some training oh how to do there job, and hopefully the first time Apple tries to sue using this either in negotiations or in a court, they need to pay compensation to those they are suing for a waste of there time and the wasting of the patent offices time and the wasting of paper and computer code to store it anywhere.
Let them be banned from submitting any patents for 5 years or even longer until they learn that stupidity is not an excuse and they must learn what is honest and what is blatant disregard for others actually innovating.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 16th, 2012 @ 6:22pm

Re: Not so sure...
In "design" patents how it is implemented is of no consequence how it looks and feels does, nobody can get around that.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 16th, 2012 @ 6:27pm

Re: Prior Art
I don't believe there are prior art claims possible in design patents, but people could claim it is obvious and should not have been granted in the first place.

https://en.wikipedia.org/wiki/Design_patent
http://www.uspto.gov/patents/resources/types/ designapp.jsp

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 16th, 2012 @ 6:29pm

Re: Not so sure...
Quote:
A design patent protects only the appearance of the article and not structural or utilitarian features

Source: http://www.uspto.gov/patents/resources/types/designapp.jsp#def

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 16th, 2012 @ 6:31pm

Re: Not so sure...
" There's a certain amount of uniqe physics equations to program into this."

Your statement would be more correct if you said mathematics rather than physics.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 16th, 2012 @ 7:00pm

there are plenty of Flash-based websites and games which simulate the 'page turning' effect.

Also some console and PC games use this effect too.

How did Apple receive a patent like this? Lets give them 'Turn to open' and 'push to start' and 'tap to type' patents while we're at it...

[ reply to this | link to this | view in thread ]
Wally, Nov 16th, 2012 @ 7:23pm

Re: Re: Not so sure...
All electronically made animations require a code to function. The illustration is a part of how the code works on the screen.

[ reply to this | link to this | view in thread ]
Anonymous, Nov 16th, 2012 @ 7:24pm

Simulated page turning is one of the stupidest ideas ever
Why would I want to turn pages on something that doesn't have fucking pages?

This kind of stupid force-fitting UI idioms from the real world to electronics, where it makes absolutely no sense, does nothing but piss me off.

Books are not good UI, they are simply a solution to a problem, using the materials and technology available at their time.

[ reply to this | link to this | view in thread ]
Wally (profile), Nov 16th, 2012 @ 7:27pm

Re:
All those animations are made uniquely in some way. With this one in particular, you control where the edge of the page is and you can do it from the corners. It feels and looks organic. Most other effects don't do that.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 16th, 2012 @ 7:45pm

Re: Simulated page turning is one of the stupidest ideas ever
Thank you for cutting thru the BULLSHIT! Case in point - Wally's comment just below.

[ reply to this | link to this | view in thread ]
Divide by Zero (profile), Nov 16th, 2012 @ 7:58pm

What the shit is going on in that office? Aside from a lot of apple cock munching, that is.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 16th, 2012 @ 8:01pm

Re: Re: Simulated page turning is one of the stupidest ideas ever
Nah, Wally's got a point. I've certainly seen nice implementations of this. It's a much more technical setup to let you grab corner of the "page" and drag it in virtually any angle, and the page bends appropriately. You're right though, we certainly don't need "pages" or animations--they are entirely useless window-dressing, BUT I'm sad to say I know people who are wowed by that, and would probably lean toward a purchasing a product that turns pages that way, everything else being equal.

Now I'm gonna go wash up--I feel dirty defending Apple.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 16th, 2012 @ 8:32pm

derp
This is a patent on their specific page turn design. It doesn't mean they have a patent on all page turns. Apple has to patent everything, or else they will get taken to court by someone else who does, because they are successful and have a lot of money.

[ reply to this | link to this | view in thread ]
lolzzzzz, Nov 16th, 2012 @ 9:01pm

lololol
i can't help but laugh at how sad the usa is ...no really you call this innovative?
YOU call this original thought that someone really had to sit and think hard at?

Not that there isnt tons a prior art to boot, but this is exactly why in the copyright post about republicans i said your nation is just screwed....its why apple is doomed cause this is all they can come up with cause someone had not actually filed this as a patent when prior examples already existed is the sorry state of your nation.

YOUR BROKE and your looking real swift USA.....

[ reply to this | link to this | view in thread ]
lolzzzzz, Nov 16th, 2012 @ 9:02pm

new patent
rounded buttons ( we call em circles )
pay me now

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 16th, 2012 @ 9:33pm

Hah. I'm going to patent pooping tomorrow. You will all pay.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 16th, 2012 @ 10:31pm

Re: Re: Re: Simulated page turning is one of the stupidest ideas ever
It doesn't really matter since design patents are just for the look and feel not the utilitarian aspect of anything.

If it looks like it than it can be considered to be substantially similar.

This patent should have never ever been awarded it doesn't matter how the code underneath is or how it operates, design patents don't protect utility, it protects appearance.

Anything that has a page turning now is infringing Apple's patent, that is ridiculous.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 16th, 2012 @ 10:40pm

Re: derp
A design patent is more broad than a patent, a patent is about one implementation a design patent is anything that looks and feels "substantially similar" so you are probably wrong on your statement.

[ reply to this | link to this | view in thread ]
Grady, Nov 16th, 2012 @ 11:52pm

Re: Not so sure...
Normally, I'd say I might agree with you.

The thing is, is Google Play using a simulating page turn. I've been using it the past say, two months. (I'd have been using it longer, but I was previously using Aldiko, which, by-the-way, also has an animation).

In fact, a quick Google search results in an article (linked below) from July 2007 about page-turning effects.

Apple, once again, has patented something that has already been done, and will probably sue someone for it...

http://bookclubs.barnesandnoble.com/t5/NOOK-Color-General-Discussion/Your-Opinions-of-Pag e-Turning-Effects/td-p/1102550

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 12:42am

Re: Re: Re: Not so sure...
You missed the other AC's point.

The exact implementation Apple decide to use will be covered by copyright, that is no-one can write the same characters in the same sequence without infringing. This is how it should be with code.

To allow them to own the idea of turning a page (on a tablet/smartphone/the Internet)is absurd, prior art exists, it's pretty obvious and it's not novel. It only serves as a patent they can use to litigate against their competitors.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 1:10am

Re: Re:
Again Wally I think your name is very apt.

How on earth can you defend apple patenting an animation of something people have been doing for centuries, and that software has been doing for decades.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 1:13am

Re: derp
Logic is backwards.

'Apple has to patent everything because then they can take someone else to court'

FTFY

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 1:17am

Re: Not so sure...
This is the most useless comment!

[ reply to this | link to this | view in thread ]
Brad Hubbard (profile), Nov 17th, 2012 @ 1:39am

Re: Re:
I hope you'll actually take a moment to play with this little Flash video. You will have to flip past the simulated hard cover, but I encourage you to soldier on!

http://www.flashkit.com/movies/launcher.php?url=/imagesvr_ce/flashkit/movies/3D/Pseudo/Realis ti-Triqui-10710/Realisti-Triqui-10710.swf&width=1058&height=794&bg=ffffff

It comes from all the way back in 2005 (though there are many before it). It shows the EXACT method of page turn calculations that Apple is describing. Not something similar, not a pre-recorded visual trick, exactly the same. The fairly basic trigonometry of simulating a page turn by bisecting a triangle and drawing a shader over half of it should not be protected, and if Apple tries to assert this patent anywhere, you can bet I'll be sending this tutorial along with the full source code over to the defending legal team.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 1:55am

Re:
The Nook application on Android does this by default whenever you swipe your finger to turn a page. And has since it was originally released.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 4:19am

Cunning plan
Its all part of a cunning plan to get revenge on all those people who copied the idea of a graphic user interface. They can't patent the GUI as they stole it from Xerox PARC, but so they are using design patents to patent it bit by bit.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 5:17am

and Apple wonder why everyone is so totally pissed off at it's attitude?

[ reply to this | link to this | view in thread ]
Wally (profile), Nov 17th, 2012 @ 5:26am

Re: Re: Not so sure...
Your comment is even more unrelentingly useless.

[ reply to this | link to this | view in thread ]
Wally (profile), Nov 17th, 2012 @ 5:28am

Re: Re: Re:
Does the flash version include the page staying where your finger is in a touch screen?

[ reply to this | link to this | view in thread ]
gorehound (profile), Nov 17th, 2012 @ 5:28am

Here I am just wanting to be able to put a Patent on Urination or Defecation.

[ reply to this | link to this | view in thread ]
Wally (profile), Nov 17th, 2012 @ 5:32am

Re: Re: Re: Re: Simulated page turning is one of the stupidest ideas ever
"It doesn't really matter since design patents are just for the look and feel not the utilitarian aspect of anything."

Yet you forget that said look and feel has to be programmed uniquely, and that when you patent a code or product, you must have a diagram showing what it does or is programmed to do...in other words, a schematic is required to be on file with the patent.

[ reply to this | link to this | view in thread ]
Wally (profile), Nov 17th, 2012 @ 5:37am

Re: Re: Re: Re: Simulated page turning is one of the stupidest ideas ever
"Anything that has a page turning now is infringing Apple's patent, that is ridiculous."

All they have to do in court is rebuttal that the code they used was different. Samsung should have done this, but I'm sure other companies will be smarter than that.

[ reply to this | link to this | view in thread ]
Wally (profile), Nov 17th, 2012 @ 5:42am

Re: Cunning plan
Xerox PARC was different. The GUI didn't limit the mouse cursor to the side of the screen. Steve Jobs created the code that put in the perimeter of limitations on the mouse cursor, which is what Microsoft had copied.

That was at a time when very few people knew what goes into "Look and Feel" and Xerox took advantage of that.

[ reply to this | link to this | view in thread ]
btrussell (profile), Nov 17th, 2012 @ 7:40am

Re:
I'm doing jerk-offs. On the net!

Think of the money I can extort from Mike every time OOTB or AJ post.

[ reply to this | link to this | view in thread ]
That One Guy (profile), Nov 17th, 2012 @ 8:11am

A fun way to test if they are even reading the applications:
Submit the following 'patent':

One page of complete and utter meaningless management style gibberish, and then on the second page the fun comes up...

'...and by signing off on this application the patent examiner hereby gives blanket permission for anyone at all to show up at their work and beat them with a foam swimming noodle until the stupid stops coming out...'

Follow that up with another page of meaningless gibberish, just to pad it out, wait for them to pass it off as an acceptable patent and then the fun begins.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 8:42am

Re: Re: Re: Re: Re: Simulated page turning is one of the stupidest ideas ever
"All they have to do in court is rebuttal "

Yeah, just waste millions on lawyers - that will increase your bottom line immensely.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 8:46am

Re: Re: Cunning plan
What is a perimeter of limitation?

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 9:28am

Re: Re: Re: Simulated page turning is one of the stupidest ideas ever
No he doesn't, and you are wrong because there is no such thing as a nice implementation of simulated page turning. The concept is fundamentally misguided.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 9:51am

Re: Re: Re: Cunning plan
It sounds suspiciously like the 'edge of the screen'

[ reply to this | link to this | view in thread ]
Quilll, Nov 17th, 2012 @ 10:06am

Apple Patents Page Turning
Truly the Evil Empire strikes again after having turned the page on yet another unecessary patent

[ reply to this | link to this | view in thread ]
Brad, Nov 17th, 2012 @ 10:41am

Re: Re: Re: Re:
Yes, it does. It turns as you grab a page corner, tracking the fold deformation.

Try it on your computer if your tablet can't run flash.

[ reply to this | link to this | view in thread ]
Baxter, Nov 17th, 2012 @ 10:47am

How about this patent on rectangles?
If you "liked" this page-turning patent, I can recommend a peek at their newly granted design patent for a "portable display device", USD670286.

At first glance, it just looks like a patent for their iPad design. But read the last line of the description: "The broken lines in the Figures show portions of the portable display device which form no part of the claimed design."

This means all the broken lines are irrelevant to the patented design. It is only the solid lines that are patented.

Now look again at the figures. Nearly all lines in them are broken. Only a single line is solid: The outline. The solid line, describing what the patent protects, forms a plain geometric rectangle with rounded corners. It is completely devoid of any iPad-specific design features, or any features at all.

It is, truly, a patent on rectangles with rounded corners.

[ reply to this | link to this | view in thread ]
Baxter, Nov 17th, 2012 @ 10:52am

Re: How about this patent on rectangles?
I forgot to include an URL to the patent: http://www.google.com/patents/USD670286

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 4:12pm

Re: Re: Re: Re: Cunning plan
Looks suspiciously like a typo

[ reply to this | link to this | view in thread ]
Shmerl, Nov 17th, 2012 @ 4:16pm

Well, I'm not surprised, after they claimed to invent circles and rectangles.

[ reply to this | link to this | view in thread ]
Renegade, Nov 17th, 2012 @ 4:32pm

Re: How about this patent on rectangles?
Figure 4 is ONLY broken lines. Nicely done.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 17th, 2012 @ 7:42pm

Wow. That's stupid. You can patent page turning? Welp, time to go to the patent office and get a patent for breathing.

[ reply to this | link to this | view in thread ]
Prior Artist, Nov 18th, 2012 @ 1:29am

When I first heard of this elsewhere, before looking at this design patent at all, I had a guess: it would consist of pulling at the bottom-right corner of a page and dragging it to the left.

Surprise, surprise, that's exactly what it shows. I can see exactly why they'd want to protect the hard work of their designers from being copied by people who can guess the exact form their "design" will take without having ever seen the patent or any design using it.

[ reply to this | link to this | view in thread ]
Not an Electronic Rodent (profile), Nov 18th, 2012 @ 2:26am

Re:
You'd think wouldn't you? IIRC correctly the online version of Computer Weekly and other magazines that used the same engine did this and actually followed the click and drag of the mouse with the page turn. That was back way before the first iPhone so how doesn't that count as prior art.

[ reply to this | link to this | view in thread ]
btrussell (profile), Nov 18th, 2012 @ 4:08am

Re: Not so sure...
I think Eddie Haskell would be more appropriate than Wally.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 18th, 2012 @ 7:19am

Well you know apple. The smallest big government on earth.

[ reply to this | link to this | view in thread ]
The Groove Tiger (profile), Nov 18th, 2012 @ 4:38pm

Re: Re: Re: Re: Cunning plan
Makes sense, you wouldn't want people to get their eyes poked out by runaway mouse cursors.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 18th, 2012 @ 6:19pm

Re: Not so sure...
... so what you're claiming is that this should be covered by copyright, not a patent... what you describe "can be circumvented simply by using a different code" is copyright.

This is a Design Patent... a look and feel thing, if you make something yourself that looks the same you could potentially get sued, more importantly what you describe "Apple does a lot of work studying ergonomics and a lot of effort goes into simulating the effect of turning a page manually" is the worst kind of patent: the "Just like that... but on [insert technology here, eg 'a Tablet']".

This is the sort of Patent that should never be allowed, entirely software (and therefore code covered by coyright), emulating something that already exists. There is nothing new here, it is just another useless patent Apple will hope to use to prevent competition.

[ reply to this | link to this | view in thread ]
Tim Griffiths (profile), Nov 19th, 2012 @ 1:49am

Re:
There is an open source flash project that I used for a number of things over the years that looks very very much like this.

[ reply to this | link to this | view in thread ]
Anonymous Coward, Nov 19th, 2012 @ 5:15am

Re: Re: Not so sure...
Shh. Wally defends Apple vehemently. Your logic is not going to displace his notion that Apple is in the right in being granted this patent. After all, all any other companies need to do is show they can do the same thing using different code and do so in court when sued by Apple. Am I right, Wally?

[ reply to this | link to this | view in thread ]
Gregg, Nov 19th, 2012 @ 5:23am

??
Stoopid Patent Office

[ reply to this | link to this | view in thread ]
Michael, Nov 19th, 2012 @ 5:45am

Prior Art / Obvious
If the patent application is multiple pages, shouldn't the examiner notice that he is actually doing what the patent covers just reading the application?

[ reply to this | link to this | view in thread ]
DesDizzy, Nov 19th, 2012 @ 7:25am

Patents
I know that the bloggers on this site are supposed to be intelligent, but has anyone considered that Apple is making these patent applications partly in order to protect itself from other firms making stupid patent applications and suing Apple?

[ reply to this | link to this | view in thread ]
That One Guy (profile), Nov 19th, 2012 @ 9:47am

Re: Patents
Which would still do nothing but highlight how insanely broken the patent system has become... which is the whole point here. The fact that it's Apple taking advantage of the broken system is really inconsequential in relation to the real problem.

[ reply to this | link to this | view in thread ]
Tex Arcana (profile), Nov 22nd, 2012 @ 4:40pm

"This just in: Apple patents actual turning of pages for all media. Lawsuits to follow."

[ reply to this | link to this | view in thread ]
Kevin (profile), Dec 13th, 2012 @ 10:44pm

Patent leather brain
I want to patent the word patent. Then I can sue everyone who sues over patents.
Apple, on the fast track of being the world's most hated company.
"You may fool some of the people all the time etc"

[ reply to this | link to this | view in thread ]
Tex Arcana (profile), Dec 14th, 2012 @ 6:08pm

Re: Patent leather brain
Dear Kevin:

Please cease and desist the use of the phrase, "You may fool some of the people all of the time...", as it is part of a phrase we have patented. Continued use of said phrase, along with iLetters and iPageTurn will lead to legal action.

Thank you for your cooperation.

Sincerely,

Dead Steve Jobs

[ reply to this | link to this | view in thread ]

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Apple Gets Design Patent On... Page Turning

from the turn-the-page-on-the-patent-system dept

Reader Comments (rss)

Not so sure...

Re:

Re: Not so sure...

Re: Re: Not so sure...

Prior Art

Re: Not so sure...

Re: Prior Art

Re: Not so sure...

Re: Not so sure...

Re: Re: Not so sure...

Simulated page turning is one of the stupidest ideas ever

Re:

Re: Simulated page turning is one of the stupidest ideas ever

Re: Re: Simulated page turning is one of the stupidest ideas ever

derp

lololol

new patent

Re: Re: Re: Simulated page turning is one of the stupidest ideas ever

Re: derp

Re: Not so sure...

Re: Re: Re: Not so sure...

Re: Re:

Re: derp

Re: Not so sure...

Re: Re:

Re:

Cunning plan

Re: Re: Not so sure...

Re: Re: Re:

Re: Re: Re: Re: Simulated page turning is one of the stupidest ideas ever

Re: Re: Re: Re: Simulated page turning is one of the stupidest ideas ever

Re: Cunning plan

Re:

A fun way to test if they are even reading the applications:

Re: Re: Re: Re: Re: Simulated page turning is one of the stupidest ideas ever

Re: Re: Cunning plan

Re: Re: Re: Simulated page turning is one of the stupidest ideas ever

Re: Re: Re: Cunning plan

Apple Patents Page Turning

Re: Re: Re: Re:

How about this patent on rectangles?

Re: How about this patent on rectangles?

Re: Re: Re: Re: Cunning plan

Re: How about this patent on rectangles?

Re:

Re: Not so sure...

Re: Re: Re: Re: Cunning plan

Re: Not so sure...

Re:

Re: Re: Not so sure...

??

Prior Art / Obvious

Patents

Re: Patents

Patent leather brain

Re: Patent leather brain

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