NFL Edging Towards Claiming A Trademark On 'The Big Game' Again

Trademark

from the yup,-again dept

We all know that the NFL doesn’t want anyone to use the term “Super Bowl” without having paid the NFL first (and paid lots and lots of money). As we’ve pointed out in the past, most of this is pure bullshit. In most cases, people and companies totally can use the term “Super Bowl” but few people want to deal with any sort of legal fight, so they just don’t.

What’s even crazier though is how the NFL has tried to crack down on euphemisms as well. The most popular term that companies use instead of the Super Bowl is “The Big Game.” And going back to 2007, we noted that the NFL wanted to trademark that too, even though it’s not the one who came up with the term, nor does it really use it. A bunch of companies opposed the NFL’s attempt, but over at the Pirated Thoughts blog, Michael Lee notes that the NFL is doing a few things that suggest it may want to trademark “The Big Game” again. At the very least, it’s trying to block anyone else from trademarking it:

In late 2014, an individual in California filed a trademark registration for the BIG GAME DAME mark to cover athletic gear such as shirts, pants and jackets. The applicant claims that the mark is already in use and filed the ?in use? specimen that can be seen below. The specimen is nothing more than a ratty plain white t-shirt that someone stuck a homemade label on from their old Brother P-Touch. Alright, this all seems a bit shady but we will put the skepticism to the side.

More germane than the earnestness of this trademark application, in December 2015 the mark was published for opposition. On January 26th, the NFL requested and was granted an extension of time to oppose issuance of the trademark. This is the usual first step that allows the parties time to try to work out a settlement, allows the opposer additional time to draft the opposition or even allows the opposer time to reevaluate its position and not even file an opposition in the first place.

This potential opposition is not an isolated incident. On the same day, the NFL was also granted an extension of time to oppose an entirely different mark by another clothing company, BIG GAME DAY ARE YOU READY! A month earlier, the NFL also requested an extension of time to oppose this same clothing company?s BIG GAME mark. Three potential trademark oppositions over the use of BIG GAME in a month?s time, where there is smoke there could be some fire.

In other words, the NFL is at least suggesting that it may have a right to “The Big Game” as well. It’s not clear if the NFL thinks there will be less opposition this time, or that people won’t notice. Or maybe it just doesn’t care (which seems to be the standard operating procedure of the NFL these days). But, once again, such a move would be crazy. And, of course, it wouldn’t even be necessary if the NFL hadn’t been such a trademark extremist in the first place.

Filed Under: big game, super bowl, the big game, the super bowl, trademark
Companies: nfl