Facebook Announces Its ContentID Attempt… Using Audible Magic

from the because-of-course dept

A few weeks ago we noted that it appeared that Facebook was building its own ContentID system to try to takedown videos copied from elsewhere… and voila, here it is. Facebook has now announced its new system, which is powered by AudibleMagic — the same company that powers every other such system that is not Google’s ContentID. Audible Magic is the “default.” It’s basically the “buying IBM” of content/copyright filtering. And it tends to be pretty bad. Facebook notes that its videos are already run through Audible Magic and that has basically done nothing. So they’re “working with Audible Magic to enhance the way the system works.”

We’ll see what that means in practice, but I expect there will be plenty of false positives and complaints about people’s perfectly legitimate videos getting taken down. But, that’s what happens when you live in a world where people censor first and ask questions later. Even worse, it appears that some of the new tools will only be available to a special class of Facebook users:

To this end, we have been building new video matching technology that will be available to a subset of creators. This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across Pages, profiles, groups, and geographies. Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.

We will soon begin testing the beta version of this matching technology with a small group of partners, including media companies, multi-channel networks and individual video creators.

It’s clear why Facebook is doing this, but it seems that following Google down this path is a pretty weak solution, rather than building something better, that doesn’t take a “censor first” approach to things.

Filed Under: , , ,
Companies: audible magic, facebook

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Facebook Announces Its ContentID Attempt… Using Audible Magic”

Subscribe: RSS Leave a comment
ottermaton (profile) says:

Re: Re:

And Mike will report on these alleged errors, while completely ignoring all of the millions and millions and millions of legitimate blocks.

Gee, there’s a GREAT business opportunity there. After all, there’s nothing more the public likes reading about than big corporations crushing Fair Use and/or preventing works from entering the Public Domain, or thin-skinned people using IP to censor others. Everybody loves reading about that sort of thing. And, according to you, you have millions and millions more opportunities to write a story fits that mold. Can’t wait to start reading your blog! What’s the URL?

At least it would keep you busy enough to prevent you from writing comments here and interrupting the intelligent people.

Roger Strong (profile) says:

Re: Re:

Nope. Experience says otherwise.

There will be a significant percentage that are arguably in error. And there will be a significant percentage that are certainly in error. These will be so common that they’ll get nary a mention.

What Mike will report will the utterly ridiculous outliers that a merely incompetent and unreliable ContentID system can’t explain. Something with a whole new twist on DMCA abuse and fraud.

It’s just that even these are not rare.

Roger Strong (profile) says:

Re: Re: Re: Re:

Even the most well-established traditional news service doesn’t report every individual case of drunk driving or identity theft.

They do however report the statistics and trends. A 200% rise in identity theft or a new method of doing so, is front page material. An individual case of identity theft among many is not. Unless that case has an aspect that sets it apart from the rest.

Which is what Techdirt is doing also. It works.

That One Guy (profile) says:

Re: 'Everything is fine' ISN"T noteworthy, 'Something screwed up' IS

Most DMCA/copyright claims are legitimate, clearly pointing out the ones that aren’t is unwarranted.’

Let’s apply that logic elsewhere shall we?

Most cars don’t spontaneously explode, clearly if a handful do pointing this fact out is unwarranted.’

Most food isn’t contaminated, clearly if some of it is pointing this fact out is unwarranted.’

Most acts of copyright infringement don’t cause any notable economic harm, clearly pointing out when some of it does is unwarranted.’

Most posts blocked by the spam filter are actually spam, clearly pointing out the few that aren’t is unwarranted.’

Anonymous Coward says:

Re: Re: 'Everything is fine' ISN"T noteworthy, 'Something screwed up' IS

Most cops are good but pointing out the bad ones that shoot people for no reason is clearly unwarranted.

The problem isn’t that there are a few bad cops it’s that cops that do bad things too often don’t get punished. It’s the same thing here. Those that file bogus takedowns usually have little to fear because we hardly ever see consequences. A system that doesn’t punish those for wrongdoing is one that encourages and hence results in it.

Yet woe onto those that host infringing content or infringe.

Anonymous Coward says:

Re: Re:

Because the end justifies the means – am I right anonymous coward?

I’m sure you are quite fine with a few false positives resulting in devastation for those few unlucky individuals … at least until it is you being falsely accused. Because that is the end of the world as you know it and justice must be served at all costs! Everything changes when it is YOU.


Anonymous Coward says:

Re: Re:

While the only one’s that will get reported are the high profile ones while many perfectly bogus takedowns will not get widely reported the problem is that there are usually very little to no consequences for those who do file bogus takedowns. They either never get punished or, in the rare instances they do, the punishment is far less than the punishment for infringement when the exact opposite should be true. What kind of example does this set? It sets the example that it’s OK to file bogus takedowns but it’s not OK to ignore those that tend to file bogus takedowns lest the law punish you.

The issue we’re having is the one sided penalty structure that encourages bogus takedowns because service providers and everyone is more afraid of running afoul anti-infringement laws and those filing bogus takedowns usually have little to fear in the way of consequences. This naturally lends itself to many bogus takedowns which is what we are seeing and not just the high profile ones but the many many low profile ones that don’t get reported. A system that encourages this kind of behavior is one that results in it. What needs to change is the penalty structure and we need to start seeing real punishment against those that file bogus takedowns, punishments at least equal to and preferably greater than the punishment of infringement. But as long as Hollywood is undemocratically writing the laws we have our current system and so, yes, Techdirt is in the right to complain whenever our system encourages more bad contentID systems with little punishment against those that do take down content fallaciously.

Anonymous Coward says:

That's what happens when you live in a world where people steal first and deny later.

That’s the primary problem, not your slant of “a world where people censor first and ask questions later”.

You, who claim to support copyright, don’t in any way or degree support the actual exercise of rights by creators. (Unless it’s “Dan Bull” who foolishly gave away content and then still yells when it’s taken and monetized by others!)

You’re no doubt responsible for some small number of people (a couple dozen, two being greasy blob Kim Dotcom) who’ve taken the work of others and advertised it as if their own to gain credit and money (up to millions). You’re the “intellectual” enabler with fancy degree who excuses theft of content… But even Facebook doesn’t agree with your piratey ways! FACEBOOK has a better stance on protecting copyrighted works than you! FACEBOOK!

By the way, Google is ahead on its ContentID only because that implements its thefts; like stripping headlines, a way to grift value from works others have made…

Anonymous Coward says:

I used to work at a major media company and I worked on integrating both contentid (starting when it was brand new) and audible magic. Neither worked particularly well but at least it did seem like contentid and the processes around it were actively being developed and improved. Audible magic? Not so much. Ultimately, regardless of how sophisticated the technology gets to identify content it’s still a losing battle that’s simply not worth the energy spent on it. People at the top didn’t want to hear about how we were trying to damn a raging river using pebbles and thimbles and how it would be better to devote our energy into something more productive and going WITH the current. Ultimately it was so disheartening and just sad I left. Anyways….I’m sure fb implementation of this will also suck but so does Facebook in general.

Anonymous Coward says:

If facebook suddenly starts pulling peoples vids that they have just shared with their friends because theres ‘copyrighted music’ playing in the background based on someone who’s not on their friend list viewing the video and deciding so there will be a massive backlash.

OF course if someone pulls a dodgy copy of the frozen movie from a public page called ‘dodgy frozen movie page’ then I’ve no objection.

Its not how far you go, its how go you far…

andy says:


Maybe , just maybe this is the straw that will break copyright owners backs, i believe we all now that eventually they would go one step too far and this might just be it, Youtube is not a social network, it is a network of content creators uploading content and some comments.

Facebook is a social network where people love to get together to protest and raise an unrepresented amount of support for their cause, oh…and they love a good cause.

Maybe with the backlash Facebook will see for this , just maybe google will also become very worried and stop censoring blindly.

Anonymous Coward says:

Re: Re:

Copyright law enforcement… right, like what John Steele and Evan Stone were involved in. How intimidating it is to see sabers being rattled at grandmothers to get them to pay up!

Seriously, antidirt, if you’re going to troll via TOR IP addresses (again, you filthy TOR-using pirate, you), why bother having an account?

That One Guy (profile) says:

Re: Strawmen are for farms, not comments

The ‘copyright enforcement’ discussed most often on this site is to legitimate ‘enforcement’ or ‘protection’ of copyright as attacking everyone that walks past your house(while leaving the back door both unlocked and open) is to ‘protecting’ yourself from home invaders.

Ludicrously inaccurate, harmful to tons of innocent parties, and if it does catch someone actually guilty of the crime in question, it’s only purely by luck.

If those trying to ‘protect’ their ‘holy’ copyrights showed even the slightest bit of restraint, honesty or accuracy, they wouldn’t get mentioned on TD so often. That they show none of the above however means that they do end up being discussed fairly regularly. Got a problem with it, blame them, not TD.

Hugo Chavez says:

Hey Bill Clinton, I’ve reserved you a spot next to me here in the Lake of Fire. It’s ok, you totally deserve it for signing the DMCA into law, and thus unleashing a massive torrent (pun intended) of bullshit, fraud, abuse, and most of all, censorship in “the land of the free.” Don’t fret too much, you can have fire-side chats and sit by the lake- at the same time!

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...