DailyDirt: Be Careful What You Ask For

from the urls-we-dig-up dept

The internet can be a rather dangerous place to ask people for suggestions. This is especially true for big brands and pop singers (eg. Taylor Swift’s promotional contest that voted for her to play at the Horace Mann school for the deaf) who have a significant number of haters just waiting for an opportunity to troll. Marketing folks have been trying out some experiments in gathering “user generated content” from the internet, and here are a few of cases that didn’t go quite as well as planned.

If you’d like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post via StumbleUpon.

Filed Under: , , , , , , , , ,
Companies: coca cola, mcdonald's, twitter

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “DailyDirt: Be Careful What You Ask For”

Subscribe: RSS Leave a comment
8 Comments
vruz (profile) says:

JP Morgan

#ASKJPMorgan was something to see.

It was a serious clusterfsck, widely reported:

After Twitter #Fail, JPMorgan Calls Off Q. and A.
http://dealbook.nytimes.com/2013/11/13/after-twitter-fail-jpmorgan-calls-off-q-and-a/

JP Morgan shows exactly how to not use Twitter
http://www.buzzfeed.com/matthewzeitlin/jpmorgan-shows-exactly-how-to-not-use-twitter

Best of JP Morgan Twitter Fiasco
http://www.outsiderclub.com/the-best-of-the-ask-jp-morgan-twitter-fiasco/609

JPMorgan Chase’s Twitter initiative backfires
http://www.bizjournals.com/sanfrancisco/blog/2013/11/jpmorgan-chase-bank-twitter-askjpmorgan.html

Ninja (profile) says:

I tend to believe that if the brand is generally well seen by the public it should be ok to go social like that. However if you are Eletronic Arts or in their league you should be very wary.

I guess the failures are exactly companies that have distanced themselves from doing stuff that’s good for the customers to abusing their dominant position in the market.

Add Your Comment

Your email address will not be published.

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...