Unexpected Things: Guy Capitalizing On The Concept Of Music SEO By Recording 100 Songs A Day
from the this-modern-world dept
There’s an incredible story that recently played on On the Media’s awesome off-shoot TLDR podcast, talking about a guy who basically spends all of his free time writing and recording songs on pretty much every topic imaginable, and then uploading them to Spotify and iTunes, just in case someone is magically looking for a song about any particular topic. He’s already recorded 14,000 songs, and says last year he made about $23,000 from royalties. Many of the songs seem quirky, and I’m not sure many people would consider them to be any good, but that’s not really the point. The point is to have some music on pretty much any topic.
The more I thought about this, I realized this is yet another unique outcome of the modern digital era. In our Sky is Rising report from a few years ago, one of things we noted was the massive explosion in books (mostly ebooks), but we carefully noted that many of them were these odd automated productions, pulling feeds of information and releasing them in book form. That kind of thing is designed to be created cheaply and never sell many copies, but still might be incredibly useful for the 2 or 3 people who need exactly what’s in that book. If you can produce enough things like that, perhaps it’s worthwhile.
And, with digital music becoming so common, it’s not such a crazy idea to basically try to thrive on search engine optimizing (SEO’ing) music searches. I say this as someone who has created Spotify playlists about trains, bananas and (just last week) “the ABCs” for my son. As I was setting those up, I thought about just how incredibly different the world my son will grow up in is than what everyone else has experienced. When he says, “I want to hear songs about trains!” it’s actually not that difficult to do exactly that. This goes beyond just what many people thought the rise of digital music would bring about, which is the breakdown of the need for “albums” as people move to singles, but the opportunity to create songs on a theme or topic for those people who are looking for it. There may not be that many people actually searching for any such particular song, but if you can make enough of them, covering enough topics that when someone needs just any song on a particular topic, there’s now an opportunity to do that.
This isn’t “the future of music” or anything of that sort. It’s just one of those wonderful, tangential things enabled by our digital world, filling a need that is actually quite useful for some, in a way that really wasn’t possible not too long ago.