AP's Attempt At DRM'ing The News Shuts Down
from the total-failure dept
Plenty of people rightly mocked the news a few years ago that the Associated Press was working on a plan to “DRM the news.” The idea was to put some sort of licensing mechanism together to get news aggregators to pay to promote their news. This seemed incredibly dumb for a whole host of reasons. It added no value. Its only purpose was to limit the value for everyone in the system by putting a tollbooth where none needed to exist. When it finally launched last year to great fanfare in the newspaper world, under the name “NewsRight,” we pointed out that, once again, it made no sense. Basically, the whole focus appeared to be on getting bloggers and aggregators to pay for a license they legally did not need.
Since the launch… we heard absolutely nothing about NewsRight. There was a launch, with its newspaper backers claiming it was some huge moment for newspapers, and then nothing.
Well, until now, when we find out that NewsRight quietly shut down. Apparently, among its many problems, many of the big name news organization that owned NewsRight wouldn’t even include their own works as part of the “license” because they feared cannibalizing revenue from other sources. So, take legacy companies that are backwards looking, combine it with a licensing scheme based on no legal right, a lack of any actual added value and (finally) mix in players who are scared of cannibalizing some cash cow… and it adds up to an easy failure.