How Much Does HBO Pay MarkMonitor To Send DMCA Notices Removing Its Official Content From Google?
from the and-why-does-this-keep-happening dept
We’ve seen plenty of ridiculous stories about bogus DMCA takedowns, but none get so ridiculous as the ones in which the content being demanded taken down is the officially released content. This often happens because of shoddy / clueless middlemen, as is the case with the latest example being passed around. HBO hired DtecNet / MarkMonitor to keep infringing copies of its works offline, and as TorrentFreak notes, the company sought to achieve this by sending a DMCA takedown notice to Google that demanded the removal of links to HBO’s own website (as well as links to legitimate sites that included reviews of the show in question, Eastbound and Down).
My real question, though, is just how much is HBO paying DtecNet / MarkMonitor for this “service”? Not only is it making a complete mockery of HBO itself, but potentially killing search engine optimization value that HBO might have towards its legit and authorized content.
Also, isn’t it comforting that DtecNet / MarkMonitor are going to be the ones responsible for going after people under the new six strikes program? Stories like this really add confidence to the idea that they’re going to make a complete mess of the whole thing.