Didn't We Already Do This? Press Relies On Questionable Stats To Claim Instagram Lost Half Its Users
from the they-didn't dept
Ah, whatever happened to good, old fashioned, fact checking. It was just a few weeks ago that many people were writing about how the press had been confused by data claiming a massive drop in Instagram users following its terms of service kerfuffle. Of course, it later came out that the data from Appdata, was suspect, as it only looked at Instagram usage on Facebook, despite the fact that most Instagram usage is done directly through its app on mobile phones. So here we are a few weeks later… and a bunch of news sources, including Wired, are reporting that Instagram has lost half of its daily users. This is based on data from a different organization, AppStats, but appear to suffer from the exact same flaw: it only looks at app usage on Facebook, which is a minority of Instagram usage. There may or may not be trouble with Instagram usage, but shouldn’t the press by now be at least a little skeptical of claims based on dodgy data?