And This Little Piggy Went Viral

from the advertising-is-content dept

BoingBoing recently highlighted this entertaining commercial for The Guardian, which neatly captures the state of modern news by having some fun with a fairy tale:

It’s a great little production, because not only does it effectively portray the potential of what is variously called open journalism, citizen journalism and participatory journalism, among other things, it also serves as a good example of a common mantra around these parts: advertising is content, and content is advertising.

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Companies: guardian

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Comments on “And This Little Piggy Went Viral”

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Anonymous Coward says:


one went to the market
one stayed at home
one ate roast beef
one ate no roast beef (unconfirmed if the one that stayed home or went to the market had any beef ?)
and went wee wee all the way home !!! (where was he to start with???)

this makes no sense at all !!!!!

on the other hand a fairy tale generally starts with “Once upon a time” and ends with “lived happily ever after”.

Leigh Beadon (profile) says:

Not a fairy tale !!! its a Nursery rhyme (and fingerplay)

its the little facts that are allways missed here..

Like maybe the fact that while the *headline* I wrote is just a joke based on the nursery rhyme about the little piggies and their various activities, the actual video in question is based on the fairy tale of the three little pigs and the big bad wolf.

Anonymous Coward says:

Not a fairy tale !!! its a Nursery rhyme (and fingerplay)

yes, there is, you are right, the main one being that “the three pigs” does not contain “This little piggy”, what does is the nursary rhyme.

just sayin’

but if you have trouble differentiating between a nursary rhyme and a fairy tale, perhaps you missed that in preschool?

Leigh Beadon (profile) says:

Not a fairy tale !!! its a Nursery rhyme (and fingerplay)

Hahaha holy shit, you are a dumbass.

Yes, they are TWO SEPARATE STORIES. And I drew a connection between the two in order to write JOKE HEADLINE.

Is this seriously that hard for you? Are you honestly sitting there thinking “AHA! I’ve caught him on an egregious error! He doesn’t know the difference between little piggies and three little pigs! Now I’m going to embarrass him and expose his ignorance!”

It was intentional. Just a silly little headline. Not that hard to realize that. You’re kinda pathetic.

Leigh Beadon (profile) says:

Went viral?

Viral isn’t a numerical threshhold, it’s a means of spreading. This is an advertisement that got posted on BoingBoing and how here, and other places, because it is entertaining. It gets shared on FB and twitter. That’s a viral ad. It may not turn out to be a hugely popular viral ad, but it is still spreading in a viral fashion, as it was clearly designed to do.

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